Senior Manager, Digital Marketing
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Job Description
Senior Manager of Paid Digital Marketing leading performance marketing efforts across Germany and EU markets. Drive customer acquisition and revenue growth through strategic paid media campaigns.
Responsibilities:
- Lead EMEA Paid Strategy: Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue
- Drive Performance & Growth: Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond
- Experiment and Optimize for Results: Continuously test, analyze, and optimize campaigns across the funnel—from awareness to conversion—using data-driven insights to improve CAC, LTV, and ROAS
- Localization & Market Expertise: Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries
- Collaborate Cross-Functionally: Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences
- Agency & Vendor Management: Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency
- Innovation & Experimentation: Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets
- Team Leadership: Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy
Requirements:
- 7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies
- Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany
- European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances
- Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels
- Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making
- Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization
- Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels
- Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement
- Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities
- Degree or equivalent relevant experience required.
Benefits:
- balance and be your best
- bring the power of Agentforce to organizations of all sizes
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