Senior Manager – Generative Engine Optimization
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Job Description
Senior Manager of Generative Engine Optimization improving brand visibility across AI search for Go Fish Digital. Leading GEO strategy, experiments, client delivery, and cross-functional marketing collaboration.
Responsibilities:
- Support GEO strategy and execution across a portfolio of client accounts
- Conduct research across AI search results, brand mentions, citations, entities, competitors, and content gaps
- Build actionable roadmaps and briefs covering technical SEO, content, structured data, entity optimization, and authority-building
- Manage GEO experiments and pilots, documenting hypotheses, implementation requirements, results, and next steps
- Stay current on generative search platforms and share practical findings
- Maintain organized documentation and workflows from insight to implementation
- Prepare client-ready analyses, recommendations, reporting, and presentation materials
- Lead or support regular client meetings and communicate progress, insights, risks, and opportunities
- Coordinate with internal specialists to keep GEO deliverables on track and aligned with account strategy
- Develop repeatable approaches, templates, and case-study inputs
- Collaborate with SEO, Content, Digital PR, Analytics, Paid, and Social teams
- Support and mentor junior team members
- Contribute to playbooks, processes, and internal training
- Track and interpret GEO performance signals including visibility, citations, brand mentions, entity coverage, and organic-search trends
- Partner with Analytics on client reporting
- Translate data and qualitative observations into prioritized recommendations
- Support proposals, audits, and new-business materials
- Share GEO learnings in internal and client-facing content
Requirements:
- 3+ years of experience in SEO, content strategy, digital PR, or a related search discipline
- Solid grounding in technical SEO, content optimization, structured data, and how search engines and AI systems retrieve and synthesize information
- Interest in generative search, LLMs, and evolving online brand discovery and trust
- Ability to organize ambiguous questions, investigate with appropriate data and research, and turn findings into useful recommendations
- Comfort working with imperfect signals and applying practical judgment
- Experience managing workstreams, timelines, and deliverables across multiple priorities
- Strong attention to detail
- Clear written and verbal communication skills
- Ability to make technical concepts accessible to different audiences
- Ownership, adaptability, curiosity, and interest in the future of search
- One-page cover letter required alongside resume; applications without one will not be reviewed
- Must be able to work in the United States
- Employer unable to sponsor or transfer employment visas for this position
Benefits:
- Competitive compensation
- Flexible work environment
- Medical, dental, and vision insurance
- Unlimited paid time off
- 401(k) with company match
- Company-paid life and disability insurance
- Paid parental leave
- A collaborative culture with autonomy and ownership
- Employee wellness programs and additional perks
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