Senior Manager, Global Marketing – Tuberculosis & Infectious Disease
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Job Description
Senior Manager leading global marketing strategies for Tuberculosis and Infectious Diseases. Overseeing product launches and integrated campaigns in diverse global markets.
Responsibilities:
- Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements
- Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy
- Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing
- Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering
- Create compelling messaging frameworks tailored to key customer segments and regional needs
- Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs
- Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns
- Develop engaging content to support thought leadership, demand generation, and customer education
- Coordinate global clinical content strategy in collaboration with medical and R&D teams
- Establish KPIs and metrics to track campaign performance and marketing effectiveness
Requirements:
- Bachelor’s degree required; MBA or advanced degree preferred
- 7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare
- Demonstrated success in product launches and integrated marketing campaign development
- Experience with TB, infectious diseases, or related clinical areas strongly preferred
- Strong understanding of digital marketing, demand generation, and content strategy
- Proven ability to translate complex scientific information into clear, compelling messaging
- Experience working across global markets, including emerging regions.
Benefits:
- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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