Senior Manager, Marketing Analytics – Temporary
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Job Description
Senior Manager, Marketing Analytics at New Engen, a digital marketing agency driving customer journey impact. Leading analytics strategy, reporting, and team support for client success.
Responsibilities:
- Lead Analytics Strategy and Client Impact
- Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
- Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
- Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
- Translate complex data into clear, actionable insights that drive media performance and business outcomes.
- Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
- Own Advanced Analytics Execution
- Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
- Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
- Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
- Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
- Own Reporting, Insights, and Data Integrity
- Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
- Ensure accuracy, consistency, and integrity across analytics outputs.
- Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
- Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
- Collaborate and Improve Analytics Operations
- Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
- Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
- Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
- Support Team Growth (Future-State)
- Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.
- Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
Requirements:
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
- Experience with dashboarding and data visualization; Tableau experience strongly preferred.
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
- Curious, proactive problem-solver who thrives in a figure-it-out culture.
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
Benefits:
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
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