Senior Marketing Manager – Surgery
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Job Description
Senior Marketing Manager driving marketing excellence for GE HealthCare's Surgery portfolio across direct and indirect markets. Collaborating with cluster leaders and leading digital marketing initiatives.
Responsibilities:
- Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations.
- Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow-up.
- Provide real-time visibility on trends, risks, and opportunities to inform leadership decisions.
- Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions.
- Track and communicate key marketing metrics for direct and indirect markets, enabling data-driven commercial prioritization.
- Lead Aquila’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness.
- Design and execute integrated digital campaigns to expand reach and strengthen visibility.
- Build strategic and operational marketing plans for direct and indirect markets.
- Maintain strong awareness of clinical trends, competitive actions, and market dynamics.
- Identify and support reference sites to drive adoption and clinical advocacy.
Requirements:
- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- Significant marketing experience in healthcare, medical devices, life sciences, or other regulated industries.
- Proven success in both B2B and B2C marketing across direct and indirect markets.
- Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
- Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
- Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
- Experience acting as a strategic business partner to commercial leaders.
- Strong project management skills and execution discipline.
- Excellent communication and presentation skills, with ability to influence across levels.
- Ability and willingness to travel approximately 30–40% across the Aquila region.
Benefits:
- Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities.
- Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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