Senior Media Buyer
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Job Description
Senior Media Buyer leading and optimizing paid media campaigns for a remote digital marketing agency. Focusing on Google Ads and multi-client management for diverse businesses.
Responsibilities:
- Plan, launch, and optimize paid media campaigns primarily in Google Ads, with Meta Ads as a plus
- Manage Google Ads and Meta Ads campaigns across diverse client types (local businesses, lead generation, eCommerce, and service-based brands)
- Manage multiple client accounts simultaneously and prioritize based on performance goals
- Build and execute performance-driven media buying strategies aligned with KPIs
- Set up Google Tag Manager containers, conversion tracking, and custom events configuration in Google Analytics
- Ensure accurate attribution and tracking across funnels and campaigns
- Conduct strategic assessments of landing pages and provide recommendations for conversion rate optimization (CRO)
- Run A/B tests and ongoing optimizations to improve CPL, CPA, and ROAS
- Prepare clear performance reports and actionable insights
- Participate in client-facing communication and join calls with agency partners as needed to discuss strategy, budgets, and campaign performance
- Work closely day-to-day with a Senior Account Manager to align on priorities and client strategy
Requirements:
- 3+ years of media buying experience in an agency environment
- Proven hands-on experience with Google Ads and Meta Ads
- Strong experience managing multiple clients and budgets at the same time
- Solid knowledge of Google Tag Manager and Google Analytics
- Experience with conversion tracking, custom events, and attribution setup
- Familiarity with landing page optimization and CRO best practices
- Experience with campaigns across diverse client types (local businesses, lead generation, eCommerce, and service-based brands)
- Comfortable with light client-facing responsibilities
- Strong analytical, organizational, and reporting skills
Benefits:
- 💼 Full-Time Position: M–F Business Hours EST
- 💵 Salary: $3,500/month USD
- 🏠 3 weeks PTO plus U.S. federal holidays
- 📄 Contract: Independent Contractor
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