Senior Paid Media Specialist – Dayshift
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Job Description
Senior Paid Media Specialist managing digital advertising for high-performing campaigns remotely. Collaborating on strategy and optimising performance across various platforms.
Responsibilities:
- The Senior Paid Media Specialist will work alongside an existing senior operator to support the execution, optimisation, and technical infrastructure of high-performing digital advertising campaigns.
- Plan, launch, and manage paid campaigns across Meta and Google Ads.
- Optimise campaigns based on performance data, ROAS, CPA, and conversion metrics.
- Take ownership of campaign delivery, attribution accuracy, and performance reporting.
- Implement advanced tracking frameworks across websites and sales funnels.
- Configure and maintain Google Tag Manager containers and event tracking structures.
- Manage Google Analytics tracking architecture and attribution setup.
- Utilise click tracking and Google Marketing Suite tools to ensure accurate measurement.
- Build and maintain performance dashboards in Google Looker Studio.
- Provide regular reporting and actionable insights to internal stakeholders.
- Troubleshoot tracking, pixel, and attribution discrepancies.
- Support landing page tracking alignment and funnel measurement optimisation.
- Collaborate with internal teams to improve campaign performance and structured testing.
- Maintain clear documentation of tracking, reporting, and optimisation frameworks.
- Other position-level duties as they arise.
Requirements:
- Bachelor’s degree in Marketing, Business, Data Analytics, Digital Media, or a related discipline.
- Minimum 6–8 years’ experience managing Meta and Google Ads campaigns at scale.
- Strong expertise in paid media optimisation, ROAS modelling, and conversion attribution.
- Advanced technical capability in Google Tag Manager and Google Analytics.
- Proven experience implementing conversion tracking and event tracking frameworks.
- Experience using Google Marketing Suite tools and performance reporting platforms.
- High proficiency in building reporting dashboards in Google Looker Studio.
- Strong analytical and data interpretation capability.
- Ability to independently manage multiple campaigns and optimisation cycles.
- Clear and confident communication skills when presenting performance insights.
- Exposure to CRM integrations, CRO testing, programmatic advertising, or basic web technologies (HTML, CSS, JavaScript) is advantageous
Benefits:
- Work from home
- Mon - Fri: 7:00 AM – 4:00 PM PHT(*adjustments will be made for daylight saving time*)
- HMO with 1 free dependent and medical reimbursements
- Government-mandated benefits
- Work from home allowances
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
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