Senior Paid Media Strategist
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Job Description
Senior Paid Media Strategist at Wavelength Strategy developing data-informed media plans for Democratic campaigns and progressive organizations. Managing digital media campaigns across various platforms with a focus on persuasion and mobilization.
Responsibilities:
- Working closely with partners, data and media strategists to develop thoughtful and data-informed digital media plans that align with clients’ goals, whether persuasion, mobilization, or awareness
- Running the buying pipeline to ensure trains are always moving, from client onboarding and verification processes, to finalized creative delivery and campaign set up, Q/A, and launch
- Managing the successful execution of paid media campaigns across social, search, programmatic, and other digital ad platforms
- Building and maintaining relationships with ad vendors and relevant publishers to ensure our media plans are thoughtfully constructed and tactfully executed
- Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, overseeing regular reporting to track results against our clients’ goals, as well as developing processes to manage campaign monitoring and execution
- Working with the rest of the ads team and firm’s partners to advise and support on targeting and testing strategies to improve our media approach and process
Requirements:
- 3-4+ years experience in media planning, trafficking, planning, and reporting on paid digital media campaigns from start-to-finish, especially for persuasion and mobilization
- Is interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters
- Knows the ins and outs of major digital advertising platforms and tools, including self-serve DSPs and other platforms (YouTube, Facebook, Snapchat, etc.)
- Has significant experience building ad reports, including exporting and manipulating platform data, building concise and informative reporting tables, and outlining meaningful and actionable insights that reflect the data presented
- Relishes opportunities to test, optimize, analyze, and apply learnings within and across campaigns, and uses metrics to determine actions and measure progress towards goals
- Is eager to grow, learn, try big ideas, share knowledge, and keep up to date with industry best practices and cutting-edge techniques
- Pays obsessive attention to detail and has exceptional organization and project management skills, particularly with managing and tracking large-scale media budgets, and pacing and optimizing a high volume of campaigns simultaneously
- Thrives in fast-paced, high-pressure environments and can unfailingly meet tight deadlines with minimal errors
- Demonstrates initiative, works collaboratively, and willingly contributes to the team, including pitching in wherever work needs to be done
- Is passionate about Democratic politics and progressive issues, and is fired up about helping win elections in 2026
Benefits:
- Health care: 100% employer-paid; includes vision and dental
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