Senior PPC Analyst
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Job Description
PPC Analyst at Searchbloom managing and optimizing digital advertising campaigns across platforms. Collaborating with teams to drive measurable growth and provide strategic insights to clients.
Responsibilities:
- Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
- Perform regular account audits to identify opportunities for optimization and cost savings.
- Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
- Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
- Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
- Monitor day-to-day campaign activity, budgets, and client deliverables.
- Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
- Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
- Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
- Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
- Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
- Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.
Requirements:
- 5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms.
- 3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month)
- Client-facing experience in an agency environment.
- Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams.
- Proficient in Microsoft Office Suite & Google Drive.
- Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization).
- Experience with key PPC tools like Google Ads, Google Analytics, Microsoft Ads, Amazon Ads, Google Tag Manager , Google Merchant Center, Shopping Feed Optimization , and bid management platforms.
- Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations.
- Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc.
- Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses.
- Familiarity with paid search attribution models, conversion tracking, and analytics.
- Analytical mindset with the ability to draw actionable insights from campaign data.
- Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.
Benefits:
- 100% Work from home agency
- Health/Vision/Dental Coverage – PPO or HSA plans available
- Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
- Flexible work hours
- Employee Wellness Program, including a free FitBit and fitness challenges
- Paid Parental Leave (Maternity & Paternity)
- Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
- Yearly Office Improvement Credit
- Merit-based promotions (we promote from within; you will move up and grow here!)
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