Senior Product Marketing Manager, Bilingual (English, French)
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Job Description
Senior Product Marketing Manager translating complex data security technology into buyer-relevant positioning. Collaborating with sales to deliver impactful marketing materials at Qohash.
Responsibilities:
- Develop and articulate a refreshed positioning and core messaging framework.
- Build vertical narratives for FSI, Public Sector, Telecom, Healthcare, and High-tech/Manufacturing, each with proof points and reference customers
- Own and maintain a single source of truth for current product positioning, updated frequently following any roadmap or scope change
- Own outbound customer communication via monthly product updates emails, webinars, podcasts etc.
- Work with product management on release positioning and outbound communication.
- Develop and maintain battle cards for the top competitors in the data security, DLP, and DSPM space, with adoption tracked across 100% of competitive deals
- Keep competitive materials current as the market and Qohash’s product evolve
- Ship a full launch kit for every major product release: updated positioning, value props, demo script, FAQ, objection handling, battle card delta, and AE talk track
- Deliver event-specific messaging kits and executive briefing assets.
- Build AE-facing account briefs for top named accounts covering buyer maps, tech stack signals, and known pain
- Run quarterly enablement sessions on positioning, objection handling, and the competitive landscape
- Build a structured field intelligence interview program with founders, sales, and Customer success teams to capture objections, winning positioning, competitive moves, and translate into a core messaging framework
- Produce anchor assets targeting ICP pain points: AI governance for unstructured data, DLP modernization, and audit/compliance for regulated industries
- Develop named enterprise case studies featuring the operating metrics that enterprise buyers care about
- Create, maintain, and update a library of collaterals and AI skills, embedding automation wherever possible to ensure consistency, speed, and rigor in how the company communicates
Requirements:
- Full professional bilingualism in English and French, written and spoken
- A strong alignment with our core values and high-velocity company experience
- 7+ years of experience in product marketing in cybersecurity or data security, with B2B enterprise SaaS go-to-market experience. Familiarity with AI-driven products is a strong asset.
- Proven ability to develop messaging that resonates with technical and executive buyers
- Experience building and maintaining competitive intelligence programs, including battle cards
- Experience collaborating cross-functionally with Sales, Demand Gen, and Product
- Demonstrated success in creating sales enablement materials
Benefits:
- Competitive salary range.
- Enjoy up to six weeks of paid time off annually, because we value your work-life balance.
- Comprehensive health benefits, including:
- Life insurance
- Short- and long-term disability
- Paramedical and telemedicine services
- Health Spending Account (HSA)
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