Senior Product Marketing Manager – E-Mobility
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Job Description
Senior Product Marketing Manager für chargeclouds europaweite E-Mobility-Ladesoftware. Entwickelt Positionierung, Go-to-Market-Aktivitäten und Product-Enablement-Materialien.
Responsibilities:
- Translate complex product knowledge into clear and compelling stories for different target audiences
- Work within the Product Knowledge Enablement team at the intersection of Product, Marketing, Sales, and Customer Success
- Develop audience-specific storylines and messaging for customers, employees, Sales, Marketing, and Customer Success
- Further develop positioning and messaging together with Marketing
- Identify technical USPs in collaboration with Product Management
- Plan go-to-market activities, product launches, and releases
- Define target audiences, channels, initiatives, and KPIs for go-to-market activities
- Identify gaps in product communication, ICP activation, and competitive positioning, and address them operationally
- Build structures and formats for Product Knowledge Enablement
- Manage one direct report
- Create enablement formats such as one-pagers, sales stacks, demo scripts, battlecards, training materials, and event materials
Requirements:
- Several years of senior-level experience in Product Marketing
- Experience in positioning, messaging, and storytelling
- Strong technical understanding
- Experience with technical products is a plus
- Ability to communicate complex product content precisely, clearly, and in an audience-specific manner
- Strategic thinker with a hands-on mentality
- Ability to independently develop concepts as well as the content and materials required to support them
- Ability to work independently and take ownership
- Ability to identify relevant gaps at an early stage and drive topics forward without fully predefined tasks
- Clear, assertive, and reliable communication skills
- Ability to build bridges between different departments
- Resilience in ambiguous situations
- Strong understanding of the market, customers, and competitors
Benefits:
- Remote-first: work from home, coworking spaces across Germany, or our modern headquarters in Cologne
- Suitable hardware for your home office
- Budget for ergonomic home-office equipment after the probationary period
- Flexible working hours with core hours from 9:00 a.m. to 12:00 p.m.
- Workation Worldwide: work from anywhere for up to 60 days per year within ±4 hours of the German time zone
- Benefits budget via Probonio for meal subsidies, childcare subsidies, vouchers, or Urban Sports Club
- E-vehicle leasing through FINN JobAuto
- Bike leasing
- Personal team gatherings once per four-month period
- Summer and winter parties
- Urban Sports Club
- Life coaching programs
- Additional health and well-being offerings
- Dog-friendly office
- 20% employer contribution to the company pension plan
- Access to a discount portal
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