Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager leading go-to-market strategy end-to-end for collectibles platform. Collaborating with cross-functional teams to drive product positioning and growth adoption.
Responsibilities:
- Own GTM strategy end-to-end for product launches, feature rollouts, and category expansions
- Define value propositions, positioning and messaging that resonate with collectors across multiple verticals (TCG, Comics, new categories)
- Partner with Product and Engineering to translate roadmaps into clear, executable marketing plans that accelerate time-to-market
- Lead cross-functional launch planning, ensuring tight alignment across Growth, Creative, CRM, Partnerships and Data
- Drive competitive intelligence and market analysis, surfacing insights that inform positioning, prioritization and strategy
- Develop launch briefs, messaging frameworks and enablement materials used across channels and teams
- Monitor performance post-launch, analyze results, and iterate based on data and customer behavior
- Prepare and present GTM plans, learnings and performance updates to senior stakeholders
- Proactively manage timelines, risks and dependencies, anticipating challenges and driving solutions before they become blockers
- Maintain clear documentation and communication to keep teams aligned throughout the lifecycle of each initiative
Requirements:
- 8+ years of experience in Product Marketing, preferably within consumer apps, marketplaces, gaming or adjacent high-velocity products
- Proven track record launching products and programs that drive real business outcomes (adoption, revenue, GMV, retention, not just awareness)
- Strong strategic thinking paired with operational excellence, you can zoom out and execute flawlessly
- Exceptional cross-functional communication skills with the ability to influence without authority
- Data-driven mindset with comfort using metrics to shape narratives, decisions and priorities
- Move with high urgency and purpose, self starter and do not need much to get started
- Nice to have: Knowledge of TCG, Sport, Popular Culture
Benefits:
- Comprehensive health insurance packages with dependent coverage
- Competitive salary with ample opportunities for career advancement and development
- Enjoy the flexibility of a fully remote work environment
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
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