Senior SEO Consultant
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Job Description
Senior SEO Consultant at Chartis Interactive supporting SEO projects and improving client visibility across search engines. Collaborating with cross-disciplinary teams for effective strategy execution.
Responsibilities:
- Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
- Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources.
- This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
- Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
- Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
- Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
- Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
- Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
- Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
- Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
- Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
- Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
- Audit brands external digital footprint to improve overall brand presentation.
- Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
- Identify new and emerging opportunities in search, best practices, and industry updates.
- Develop insights and actions based on qualitative and quantitative data analysis.
Requirements:
- Proven SEO experience, 4-6 years
- Subject matter expert understanding of technical and content elements that impact organic search performance rankings
- Proficient in identifying issues and areas of improvement with SEO performance
- Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
- Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO
- Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
- Previous experience working across multiple brands or enterprise websites highly desired
- Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Excellent communication skills (verbal and written)
Benefits:
- Competitive benefits plans
- Retirement savings plans (401K) and vacation programs
- An environment that encourages networking and collaboration across clients and other functions of the businesses
- Active engagement with expert internal team members to improve skill sets and career development
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