Senior Social Media Manager, Meta Focus
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Job Description
Senior Social Media Manager at Chartis driving social media strategy with a Meta focus. Accountable for enhancing marketing efficiency and effectiveness through innovative social media initiatives.
Responsibilities:
- Drive social media strategy, planning, and execution for a key client, with a primary focus on Meta platforms and experience across additional social and digital channels.
- Accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media.
- Develop social media strategies and activation plans while working with both senior and junior team members to design, implement, and optimize social initiatives based on client needs primarily across B2C engagement and potentially some B2B.
- Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms.
- Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results.
- Define KPI requirements and social measurement frameworks aligned to client objectives and lead performance analysis and insight generation.
Requirements:
- 8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients.
- Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices.
- Proven experience working across, or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform.
- Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans.
- Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner.
- Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes.
- Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio).
- Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans.
- Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output.
- Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability.
- Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials.
Benefits:
- Retirement savings plans (401K) and vacation programs
- An environment that encourages networking and collaboration across clients and other functions of the businesses
- Active engagement with expert internal team members to improve skill sets and career development
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