Associate Director, Content Strategy
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Job Description
Associate Director leading enterprise content strategy, governance, migration, and AI-search initiatives. Helping Verndale’s digital experience clients improve discoverability, personalization, and measurable growth.
Responsibilities:
- Lead content strategy workstreams across discovery, design, build, migration, and optimization programs
- Oversee editorial content strategy, including inventories, assessments, transformation strategy, message planning, and editorial planning
- Oversee UX content strategy, including audits, gap analyses, taxonomies, content hierarchies, copy planning, and content planning for design and migration
- Oversee delivery content strategy, including content matrices, governance models, workflows, guidelines, migration support, and authoring guidance
- Facilitate client workshops, stakeholder interviews, content working sessions, and alignment meetings
- Present deliverables, recommendations, project updates, and decision points to marketing, digital, technology, and executive stakeholders
- Design content approaches supporting AI Search, AEO, GEO, personalization, site search, related content, filtering, and content reuse
- Develop structured, governed, machine-readable content strategies, including taxonomy, metadata, schema guidance, content models, prompt-ready source content, and reuse patterns
- Use AI tools for inventories, audits, gap analyses, taxonomy exploration, migration mapping, content QA, prompt testing, answer testing, and performance review
- Build repeatable AI-assisted workflows, prompts, QA routines, documentation, and review protocols
- Influence adoption and improvement of content-related AI tools with Strategy, SEO and AI, Personalization, Analytics, Experience Design, and Technology teams
- Define and improve content lifecycle processes from planning through retirement
- Set content quality standards, review criteria, performance indicators, and documentation practices
- Identify process gaps, quality risks, ownership issues, and workflow blockers and recommend improvements
- Create governance models clarifying roles, responsibilities, decision rights, approval paths, standards, and maintenance cadences
- Support compliance-aware content processes
- Use analytics and performance data to assess content effectiveness and guide planning, optimization, and governance
- Develop taxonomies, metadata models, tagging strategies, and structured data approaches
- Guide information architecture, navigation strategy, sitemaps, content hierarchy, page-level planning, and design inputs
- Lead content migration strategy, including inventories, keep/edit/kill analysis, mapping, matrices, models, authoring requirements, and readiness
- Establish repeatable methods and level-of-effort guidance for taxonomy, information architecture, and migration work
- Partner with Business Development, Client Services, and Practice Leads on proposals, pitches, and active accounts
- Scope and estimate content strategy activities
- Contribute to packaged offerings, delivery standards, templates, case studies, POVs, and thought leadership
- Serve as a senior content strategy voice and escalation point on strategic accounts
- Identify opportunities to grow content strategy revenue
- Coach cross-functional teammates and create enablement materials
- Build AI-assisted content workflow fluency across the practice
Requirements:
- 8+ years of experience in content strategy, content design, content operations, digital strategy, or a closely related discipline
- 3+ years of experience leading workstreams, mentoring content strategists, enabling cross-functional teams, or guiding client stakeholders
- Deep experience across editorial content strategy, UX content strategy, delivery content strategy, content governance, and content operations
- Strong knowledge of digital redesigns, platform implementations, CMS programs, content migrations, and enterprise digital transformation activities
- Experience with content management systems and digital platforms such as Sitecore, Optimizely, Adobe Experience Manager, Contentstack, Drupal, WordPress, or similar systems
- Ability to create taxonomies, metadata models, content models, information architecture inputs, content matrices, migration plans, and governance documentation
- Practical experience using generative AI and LLM-based tools for content strategy, content operations, research synthesis, content QA, taxonomy development, migration planning, and optimization
- Readiness to build AI-assisted tools and workflows, including reusable prompts, review protocols, QA checklists, source-of-truth practices, and team enablement materials
- Working knowledge of AI Search, AEO, GEO, site search, personalization, structured content, and measurable experience performance
- Experience defining content quality standards, performance measures, review criteria, and lifecycle processes for complex content programs
- Comfort using analytics, search data, content performance data, and qualitative research to inform recommendations
- Ability to facilitate workshops, lead client conversations, influence stakeholders, and present executive-ready recommendations
- Experience scoping and estimating content strategy work for proposals, statements of work, and active engagements
- Strong writing, storytelling, documentation, and communication skills across technical and non-technical audiences
- Bachelor's degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field preferred, or commensurate experience
- Experience in an agency, consulting, enterprise, healthcare, financial services, higher education, or other complex stakeholder environment preferred
Benefits:
- Regular training and professional development
- Generous paid company holidays
- Vacation and paid sick time starting on day one
- Health insurance
- Monthly perks customized to meet individual employees’ needs
- Medical coverage
- Dental coverage
- Life insurance
- Disability coverage
- RRSP savings plan
- Company-paid holidays
- Personal time off
- Flexible/remote work options
- Support for work/life balance
- Diverse, respectful, and inclusive company environment
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