iGaming Content Manager
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Job Description
iGaming Content Manager leading SEO-driven editorial planning and optimization for North Star Network’s global sports and betting media platforms. Managing content delivery, quality, and performance across markets.
Responsibilities:
- Plan and manage content production according to the editorial calendar and SEO priorities
- Conduct keyword research and competitor analysis
- Create detailed content briefs with target keywords, structure, and tone of voice
- Ensure published content aligns with brand guidelines, audience expectations, and business objectives
- Manage content delivery from ideation to publication
- Coordinate assigned Writers or Junior Content Managers when applicable
- Update and optimize existing articles to improve SEO rankings and user experience
- Monitor content performance using analytics tools and propose improvements
- Ensure internal linking, metadata, and formatting follow best practices
- Collaborate with SEO teams to track performance metrics and adjust strategies
- Work with Writers, Editors, and Designers to ensure consistency and accuracy
- Review drafts for factual accuracy, readability, and guideline adherence
- Support content localization or adaptation for different markets
- Participate in content review sessions and provide feedback
- Collaborate with SEO, Product, and Business teams on acquisition and monetization goals
- Align with the Head of Content or Team Leader on priorities, projects, and deliverables
- Suggest workflow enhancements or new tools
Requirements:
- Proven experience as a Content Manager in iGaming (mandatory)
- Strong understanding of SEO, content strategy, and performance analysis
- Excellent organizational and project management skills
- Ability to manage multiple stakeholders and deadlines efficiently
- Strong editorial judgment and attention to detail
- Experience supervising or mentoring writers is a plus
- Familiarity with CMS tools (e.g., WordPress) and analytics platforms
- Fluent in Spanish and English
- Additional languages are a plus
Benefits:
- Fully remote work environment
- Dynamic, multicultural team passionate about sports and digital media
- Real ownership of your projects and editorial strategy
- Career growth opportunities in a fast-scaling company
- Competitive salary based on experience and seniority
- Work on high-traffic, international platforms reaching millions of users
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