Senior Manager, Content Strategy, Customer Engagement
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Job Description
Senior content strategist shaping Hilton’s All-Inclusive & Resorts storytelling across social, CRM, PR, and digital channels. Driving engagement for guest, loyalty, trade, and partner audiences.
Responsibilities:
- Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels
- Align content with commercial priorities, launches, seasonal moments, and demand-driving initiatives
- Create and oversee content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints
- Lead social media channel strategy, including channel roles, content pillars, governance, activation plans, and performance measures
- Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns
- Partner with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams
- Work with internal stakeholders and agency partners to brief creative needs, coordinate launches, and amplify portfolio stories
- Participate in cross-functional planning meetings, campaign reviews, and go-to-market discussions
- Optimize content on digital channels and curated websites with hotel and commercial complex teams
- Own an integrated annual content and engagement calendar spanning B2B and B2C CRM, Hilton Honors touchpoints, social content, LinkedIn thought leadership, PR moments, and key portfolio activations
- Develop portfolio channel strategies, messaging frameworks, and quarterly content plans to drive awareness, engagement, and conversion
Requirements:
- Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
- Strong writing and strategic storytelling skills
- Experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement
- Experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
- Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
- Experience developing both B2B and B2C content strategies and CRM calendars
- Ability to travel up to 15%
- Experience working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content
- Experience supporting premium portfolio storytelling across multiple markets
Benefits:
- 110 nights of deeply discounted travel, with room rates as low as $40/night at Hilton hotels through the Go Hilton travel program
- Employee stock purchase program (ESPP), with Hilton shares available at a 15% discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving concierge services
- Crisis Concierge support for practical and emotional care
- Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
- Generous paid time off (PTO)
- Health and welfare benefits, including health plans, dental coverage, and vision coverage
- Retirement plans
- Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions
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