Social Media Manager – E-commerce
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Job Description
Social Media Manager overseeing social media strategy and engagement for a fast-growing e-commerce brand. Drive content planning and community engagement across multiple platforms.
Responsibilities:
- Drive engagement and follower growth across multiple social media platforms.
- Ensure timely delivery of high-quality content aligned with brand strategy.
- Foster an active and loyal online community, maintaining positive brand perception.
- Influence product and marketing strategies through trend monitoring and audience insights.
- Enhance operational efficiency in content creation, scheduling, and cross-functional collaboration.
- Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches.
- Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn.
- Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.
- Conduct competitive research and trend analysis to identify opportunities for brand visibility.
- Establish KPIs for each platform and track performance to refine strategy.
- Coordinate with video editors, UGC creators, and paid content creators to source, review, and approve content.
- Collaborate with the founding team to ensure messaging aligns with brand voice and values.
- Brief designers and editors on content needs, providing clear creative direction and feedback.
- Manage content approval workflows, ensuring timely publishing and organized asset libraries.
- Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner.
- Build and nurture an engaged online community through authentic interactions.
- Identify collaboration opportunities with relevant accounts, influencers, and brand advocates.
- Track sentiment and community feedback to inform content and product strategy.
- Write compelling captions, copy, and CTAs tailored for each platform.
- Create or adapt quick-turnaround content (graphics, memes, trending audio posts).
- Schedule and publish content using social media management tools.
- Optimize content with hashtags, keywords, tags, and platform best practices.
- Test different content formats, posting times, and messaging to maximize engagement.
Requirements:
- 3+ years managing social media for e-commerce or consumer brands, including team coordination experience.
- Deep knowledge of Instagram, TikTok, Pinterest, and LinkedIn, including algorithms, trends, and best practices.
- Chronically online, with awareness of internet culture, memes, and viral trends.
- Strong project management and coordination skills across multiple stakeholders.
- Excellent copywriting skills with platform-specific adaptation.
- Experience collaborating with video editors, UGC creators, and paid content creators.
- Proficiency with social media management tools (Later, Hootsuite, Buffer, Sprout Social).
- Strong analytical skills and ability to interpret social media metrics.
- Highly organized with the ability to manage multiple projects and content calendars.
- Self-starter capable of working independently in a remote environment.
- Excellent written and verbal English communication skills.
- Experience with e-commerce social strategies, product launches, and sales campaigns (nice-to-have).
- Basic graphic design skills (Canva, Adobe Creative Suite) (nice-to-have).
- Familiarity with paid social advertising (nice-to-have).
- Experience with influencer partnerships and affiliate marketing (nice-to-have).
- Knowledge of SEO and social media traffic strategies (nice-to-have).
- Startup or fast-paced DTC brand experience (nice-to-have).
- Community-building expertise and experience fostering brand loyalty (nice-to-have).
Benefits:
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote—work from anywhere
- Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
- Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
- Generous PTO: In accordance with company policy
- Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
- Direct Mentorship: Guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Connect with professionals worldwide
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