Social Media Strategist
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Job Description
Social Media Strategist developing social strategies, influencer programs, and content for Power Digital’s diverse client brands. Using data, trends, AI, and Nova to drive measurable growth.
Responsibilities:
- Craft and execute comprehensive social media strategies for clients across diverse industries
- Develop unique brand voices and manage influencer relationships
- Oversee end-to-end content creation and execution
- Identify, vet, and slate influencer talent and creators for campaigns
- Negotiate influencer partnerships, communicate deliverables, manage execution through completion, and report performance
- Manage a dynamic workload independently, prioritize tasks, and meet deadlines across multiple client accounts
- Create on-brand copy, creative, influencer campaign plans, and briefs
- Use past performance and relevant social trends to drive strategic changes
- Create and implement monthly content calendars aligned with social media strategies
- Monitor social media trends, emerging platforms, and algorithm changes
- Participate in team meetings and cross-functional initiatives
- Communicate with clients regarding campaign progress, results, and improvement recommendations
- Employ AI technologies to enhance and optimize business processes
- Utilize Power Digital's Nova ecosystem as it relates to the department
- Establish goals and targets for all accounts
- Meet forecast targets or implement key recommendations to achieve goals
- Maintain client churn below 10%
- Execute department strategies and respond to performance questions
- Support department initiatives and own client accounts
Requirements:
- 2+ years of experience in social media (agency experience preferred)
- Proactive knowledge of current social media trends, algorithm changes, and platform updates, with examples of applying this knowledge to enhance strategies
- Proven track record managing social media strategies for multiple clients across various industries
- Experience crafting and maintaining unique, consistent, and authentic client brand voices and tones
- Proven history developing and managing social campaigns with impactful KPI results
- Proficiency leveraging data and analytics to refine and optimize social strategies
- Ability to use AI technologies to enhance and optimize business processes
- Ability to utilize Power Digital's Nova ecosystem as it relates to the department
Benefits:
- Equal Opportunity Employer
- Diversity and inclusion-focused workplace culture
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