Subscription Optimization Manager
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Job Description
Subscription/Optimisation Manager responsible for optimizing full funnel performance for a media business. Working on subscriber journeys to enhance engagement and value throughout the subscription process.
Responsibilities:
- Working cross functionally to deliver intuitive, high-converting subscriber journeys.
- Ensuring the entire experience is flawless and supports long term reader engagement and sustainable journalism.
- Setting up and optimising the product national, regional and vertical paywall strategy.
- Owning the end-to-end lifecycle across Reach domains.
- Overseeing integrations and managing logic, refunds and failed payments.
- Co-managing the product backlog.
- Building out new subscription tiers and shaping subscriber-only experiences to increase demand and capture more value.
- Optimising conversion and paywall funnel to drive acquisitions.
- Improving flows to deliver fantastic end-to-end user journeys.
- Managing experiments and implementing test and learn workflows across multiple touch points.
- Utilising pricing dynamics to deliver a pricing strategy that drives ARPU and lifetime value.
Requirements:
- Innovative, experimental and data-driven individual with a deep understanding of subscriptions ecosystem.
- Demonstrated history of successfully optimising subscription driven models, ideally within fast paced media environment.
- Extensive experience of using subscription platforms and web development technologies (HTML, CSS, JavaScript).
- Knowledge of using the Piano Subscription platform and launching new subscription products into the market are highly desirable.
- Excellent communicator and ability to work closely with other teams including designers, UX teams and senior stakeholders.
Benefits:
- 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
- Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
- Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest-free loans - including for season tickets and technology.
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