Technical Inside Sales Representative
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Job Description
Technical inside sales representative selling Apera AI’s robotic vision solutions to Value Accounts. Managing prospecting, technical demos, consultative sales, and full-cycle revenue growth remotely across Canada.
Responsibilities:
- Identify, research, and engage new prospects through outbound calls, email, LinkedIn, and targeted campaigns
- Generate pipeline and meet weekly targets for conversations, qualified opportunities, and virtual demonstrations
- Respond to marketing-generated leads and convert them into active opportunities
- Manage and grow a book of mid-sized Value Accounts across North America
- Build relationships with engineering, operations, and purchasing decision-makers
- Identify expansion opportunities within existing accounts
- Develop working knowledge of Apera’s AI vision products, robotic applications, and integration requirements
- Lead technical discovery and assess application fit and technical feasibility
- Deliver virtual product demonstrations and answer first-line technical questions
- Prepare and manage quotes and proposals
- Present to engineering, operations, and executive audiences
- Handle objections, negotiate, follow up, and close deals
- Partner with Marketing on segments, campaigns, webinars, trade shows, and events
- Manage lead definitions, handoffs, CRM follow-up, customer insights, and pipeline reviews
- Maintain pipeline and accurate forecasts in the CRM, such as HubSpot
- Track customer activity, deal progress, and opportunity health
- Coordinate with engineering and applications teams on technical evaluations
- Provide customer feedback to product teams
- Ensure smooth post-sale handoff to delivery and customer success
Requirements:
- 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing
- Strong technical aptitude and ability to learn complex technical products and discuss them credibly with engineers and integrators
- Exceptional verbal, written, and presentation skills
- Ability to simplify complex technical concepts into customer value and a compelling business case
- Demonstrated success in proactive outbound prospecting and self-generated pipeline
- Proven track record of meeting or exceeding sales targets
- Experience working closely with Marketing, including lead follow-up and campaign-driven selling
- Strong virtual selling skills, including live product demos and solution-based consultative selling
- Experience with quoting tools and CRM platforms such as HubSpot or Salesforce
- Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision is nice to have
- Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred; a Business degree with demonstrated technical sales experience will also be considered
Benefits:
- Stock options
- Comprehensive benefits
- Exposure to AI, vision, and advanced automation
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