Vice President, Digital Marketing – MarTech
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Job Description
Vice President, Digital Marketing leading the firm's digital transformation and elevating digital customer experience across various channels. Overseeing development of scalable digital platforms and marketing automation strategies.
Responsibilities:
- Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities.
- Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance.
- Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience.
- Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making.
- Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance.
- Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications.
- Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes.
- Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities.
- Work closely with Data and IT teams to leverage market insights for strategic decision-making.
- Support the broader marketing team by contributing to coordinated planning and department priorities.
- Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals.
- Define and track digital marketing Objectives and Key Results (OKRs).
Requirements:
- Experience leading digital marketing for a global organization within a highly regulated industry.
- Experience in the insurance or financial services industry (preferred)
- Minimum of 10 years of experience in digital marketing and marketing technology.
- Experience building and leading scalable digital marketing teams across locations.
- Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO, and attribution models.
- Exceptional analytical skills and attention to detail.
Benefits:
- Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.
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