Vice President, Marketing
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Job Description
VP of Marketing spearheading global marketing strategy for Malwarebytes' cybersecurity solutions. Focused on pipeline growth and partner marketing in a competitive market.
Responsibilities:
- Own the global marketing strategy aligned to company growth objectives and revenue targets.
- Lead annual and quarterly planning across pipeline generation, brand awareness, and partner-driven revenue.
- Serve as a key advisor to the GM and executive team on market positioning, category strategy, and growth investments.
- Establish clear KPIs tied to pipeline, partner contribution, CAC efficiency, and revenue performance.
- Develop and scale a best-in-class partner marketing strategy across MSPs, VARs, distributors, and strategic alliances.
- Build joint GTM plans with top-tier partners, including co-branded campaigns, enablement programs, and MDF execution.
- Drive partner-sourced and partner-influenced pipeline growth.
- Develop scalable partner toolkits, playbooks, and enablement materials.
- Partner closely with Channel Sales leadership to align messaging, incentives, and program effectiveness.
- Optimize partner segmentation and tiering to maximize ROI and strategic impact.
- Establish measurement frameworks for partner marketing contribution and ROI.
- Oversee integrated, multi-channel demand generation programs across digital, field, content, and events.
- Align messaging and campaigns to product launches, competitive plays, and vertical strategies.
- Improve funnel performance across MQL, SQL, opportunity conversion, and win rate.
- Optimize marketing technology, attribution models, and performance analytics.
- Ensure clear, differentiated positioning in a competitive cybersecurity landscape.
- Strengthen analyst relations and industry credibility.
- Drive compelling messaging tailored to IT leaders, CISOs, security practitioners, and channel partners.
- Elevate ThreatDown’s brand authority in cybersecurity.
- Lead corporate communications, PR, thought leadership, and executive visibility strategies.
- Strengthen market perception among customers, partners, analysts, and investors.
- Develop and scale a high-performing, data-driven marketing organization.
- Foster strong cross-functional alignment with Sales, Channel, Product, and Customer Success.
- Develop marketing talent and leadership bench strength.
- Implement scalable processes that support rapid growth and operational excellence.
Requirements:
- 15+ years of progressive B2B marketing leadership experience, with significant experience in cybersecurity or adjacent SaaS markets.
- Deep expertise in channel and partner marketing, particularly in MSP and VAR ecosystems.
- Proven success driving partner-sourced and partner-influenced revenue growth.
- Demonstrated experience leading global, multi-functional marketing teams.
- Strong executive presence with the ability to influence C-level stakeholders and board members.
- Track record of scaling marketing organizations in high-growth environments.
- Strong analytical and operational rigor, with experience managing budgets and marketing ROI.
- Experience aligning marketing and channel sales organizations to maximize growth.
- Bachelor’s degree required; MBA preferred.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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