VP, General Manager
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Job Description
VP & General Manager driving consumer growth for Kooner Mobile Auto Care. Responsible for P&L, strategy, brand, and team building.
Responsibilities:
- Full responsibility for revenue, margin, and unit economics across the consumer segment
- Set financial targets, build and manage the budget, and deliver profitable growth quarter over quarter
- Report directly to senior leadership with full visibility into performance and a seat at the table when it matters
- Define how Kooner enters and expands in consumer markets, pricing architecture, service packaging, and geographic sequencing
- Determine which acquisition channels to bet on, pressure-test assumptions quickly, and double down on what works
- Build a repeatable growth model that can scale across new markets without losing quality or margins
- Own the consumer brand from the ground up, how it looks, sounds, and feels at every touchpoint
- Set the standard for what a Kooner consumer experience means, from first booking to fifth visit
- Build the systems and feedback loops that ensure consistency as the business scales
- Identify key hires, make the business case for headcount, and recruit people motivated to build, not just manage
- Design the org structure for the consumer division as it grows from zero to scale
- Foster a culture that reflects Kooner's family-first values while moving with startup urgency
- Design the end-to-end service delivery model; scheduling, dispatch, technician standards, quality control, and customer communication
- Adapt existing infrastructure where it fits; build new processes where it doesn't
- Keep scalability front of mind, every system you build should work at 10x volume
- Own the strategy for turning first-time customers into regulars
- Develop service plans, communication cadences, and loyalty incentives that drive repeat business
- Define and track the metrics that matter; retention rate, lifetime value, NPS, and churn
- Partner with product and tech stakeholders to shape the digital experience; booking, payment, service history, and reminders
- Advocate internally for the consumer customer and influence the product roadmap accordingly
- Identify gaps in current tooling and drive solutions that improve both the customer and technician experience
- Leverage existing relationships and cultivate those relationships to accelerate consumer growth; insurance partners, dealerships, employers, apartment communities, and beyond
- Explore fleet-to-consumer crossover opportunities that leverage Kooner's existing national footprint
- Stay sharp on competitor moves, market shifts, and evolving consumer expectations
- Use those insights to keep Kooner's offering ahead of the curve, anticipating the market, not reacting to it
- Feed learnings back into strategy, pricing, and product decisions on a continuous basis
Requirements:
- 10+ years of progressive leadership experience, with at least 3–5 years in a GM, VP or similar leadership role
- Proven track record of building and scaling a consumer-facing business; startup, division launch, or turnaround experience strongly preferred
- Automotive industry experience is required; a background in dealership operations, fixed ops, or dealer group leadership is strongly preferred and will be weighted heavily in the selection process
- An established network within the automotive industry and the willingness to leverage it, whether that means bringing relationships with dealer groups, service partners, or a loyal customer base, we expect this person to hit the ground running, not starting from zero
- Commercially sharp: you know how to find customers, keep them, and build a business model that works
- Operator at heart with the strategic range to see around corners and the execution discipline to follow through
- Strong financial acumen; comfortable owning a P&L, building a budget, and making data-informed decisions
- Comfortable with ambiguity; you don't wait for the playbook, you write it
- Strong people leader who attracts talent, develops teams, and builds culture deliberately
- Excellent communicator who can align internal stakeholders and represent the brand externally with credibility
- Bachelor's degree required; MBA or equivalent advanced degree a plus
Benefits:
- Competitive base salary $125,000-$150,000 + generous variable comp plan
- Weekly Paydays: Get paid every Friday – no waiting around!
- 401(k) with company match.
- Medical, Dental, and Vision coverage after just 30 Days!
- Enjoy paid vacation time, paid sick time, and paid holidays to rest, recharge, and take care of what matters most.
- Life & Disability Insurance for added peace of mind – because we take care of our team on and off the job.
- Access to our Employee Assistance Program for support when you need it most – we've got your back.
- Big Career Growth Opportunities in a rapidly expanding, forward-thinking organization.
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