VP, Market Strategy and Commercialization
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Job Description
Vice President of Market Strategy and Commercialization leading strategic projects at Tivity Health. Focused on identifying market opportunities and driving growth through cross-functional collaboration.
Responsibilities:
- Accountability for Emerging Business Lines or New Market Opportunities
- Identify, launch, and drive key strategic priority markets that accelerate revenue growth
- Operate as the business owner for these priority areas
- Gather and synthesize market research, customer insights, and competitive intelligence
- Oversee cross-functional execution of initiatives by partnering closely with Product, Operations, Sales, Marketing, and other teams
- Work hand-in-hand with Product Management and the Chief Product Officer to align the product roadmap
- Collaborate with Sales, Client Management and Marketing teams to execute go-to-market strategies
- Establish clear KPIs and success metrics for each initiative
- Serve as a strategic advisor to the executive leadership team regarding new growth initiatives
Requirements:
- Bachelor’s degree in Business, Economics, or a related field is required
- 10+ years of progressive experience in strategy, product management, general management, or related roles
- Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments
- P&L ownership preferred
- Experience with go-to-market strategy and market research is preferred
- Excellent communication and interpersonal skills
- Comfortable engaging with C-suite leaders, key clients, and external partners
- Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams
- Strong analytical and problem-solving capabilities
- Resourceful and resilient, able to navigate uncertainty and adapt strategies on the fly
Benefits:
- medical, dental, vision
- 401k with match
- generous paid time off
- free gym membership to over 13,000 fitness locations in the US
- company bonus potential
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