VP, Self-Serve
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Job Description
Vice President of Self-Serve leading growth from API to multi-product voice AI platform. Driving self-serve revenue and user experience at Deepgram.
Responsibilities:
- Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets
- Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership
- Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion
- Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs
- Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs
- Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage
- Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning
- Translate insights from data, user research, and market trends into actionable growth initiatives
- Build and lead the Self-Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale
- Provide strategic direction, coaching, and mentorship to develop world-class PLG and analytics talent
- Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self-serve initiatives
Requirements:
- 8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions
- Proven track record of driving PLG growth in B2B SaaS, ideally in developer-focused or API-first products
- Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion
- Strong analytical capabilities including SQL, experimentation design, and statistical analysis
- Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure
- Experience building and leading high-performing teams, with demonstrated ability to coach and develop talent
- Track record of successful cross-functional leadership and executive stakeholder management
- Comfort operating in high-growth, rapidly changing environments with ambiguous problems
- Experience with products serving highly technical personas (developers, data scientists, engineers)
Benefits:
- Medical, dental, vision benefits
- Annual wellness stipend
- Mental health support
- Life, STD, LTD Income Insurance Plans
- Unlimited PTO
- Generous paid parental leave
- Flexible schedule
- 12 Paid US company holidays
- Quarterly personal productivity stipend
- One-time stipend for home office upgrades
- 401(k) plan with company match
- Tax Savings Programs
- Learning / Education stipend
- Participation in talks and conferences
- Employee Resource Groups
- AI enablement workshops / sessions
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