VP, Marketing
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Job Description
VP of Marketing scaling marketing function at Lyric, an enterprise AI platform for supply chains. Leading marketing strategies and teams in high-growth environments.
Responsibilities:
- Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
- Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
- Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
- Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
- Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar
- Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency
Requirements:
- 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies
- Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
- Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
- Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
- Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
- Demonstrated success managing and consolidating external partners across PR, creative, and digital
- Excellent communicator and team builder who thrives in early-stage, high-visibility environments
Benefits:
- Offers Equity
- Offers Bonus
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