Account Executive, Automotive Advertising
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Job Description
Account Executive managing client relationships in automotive advertising, ensuring goals and performance metrics are met. Collaborating across channels for optimal brand presence and client satisfaction.
Responsibilities:
- Ability to opens jobs utilizing our internal job submission portal.
- Works with Traffic Manager for all production jobs.
- Oversees client and co-op/compliance approvals.
- Constant record keeping of client and co-op/compliance approvals.
- Strong understanding of how co-op/compliance programs work.
- Makes creative changes at the direction of the client and/or Account Executive.
- Proofreads ads prior to submitting to the client and final vendor.
- Maintains and manages accurate monthly budgets for multiple client accounts.
- Completes insertion orders.
- Obtains media estimates.
- Interacts with clients, multiple departments, and team members.
- Direct mail, TV production, Radio production, Print ads, Point of Purchase Materials, Traffic, Microsites, Landing Pages, Web Banners, Website maintenance.
- Executes the monthly planning creative at their sole discretion or direction of the Senior Account Executive if on the account.
- Other tasks may include coordinating event logistics, other media outreach activities, developing data bases, coordinating mailings and assembling press packets, training kits or other materials.
- Creates and manages accurate monthly budgets for multiple client accounts.
- Reconciles each individual account for monthly billing.
- Tracks the status of each client’s job(s) in the Creative Department and verifies that jobs will be completed on time.
- Communicates with each client on a daily basis to discuss current and upcoming projects.
- Gives input on creative strategy and initiates new jobs for the client.
- Reviews and presents concepts/layouts/copy to the client for approval.
- Communicates client feedback to the Account Coordinator and / or the Creative Department and discusses the next steps in the campaign.
- Directs the work of assigned Account Coordinators.
- Travels to the client when needed.
- Manages pitches and presentations to the client.
- Develops the SPEC planning outlines for each individual dealer at their sole discretion or direction of the Senior Account Executive if on the account.
- Responsible for the quality and accuracy of monthly SPEC books for the client. Format dictated by Affinitiv Advertising.
- Responsible for writing conference reports within 24 hours of the monthly meeting with the client. Format dictated by Affinitiv Advertising.
- Maintains Affinitiv Advertising standards in all communication, internal documents, external documents and presents the company in a positive light 100% of the time.
- Completes team 90 day and annual reviews in a timely manner (any Jr. Account Executives / Account Coordinators on the team).
- Provides constant feedback to their team based on their performance.
- Attends staff meetings.
Requirements:
- 3+ more years of experience in an agency setting or equivalent work.
- Experience in the Auto industry is preferred but not necessary
- Experience and knowledge of Google Analytics
- Experience with client support.
- Must be detailed oriented and self-motivated.
- Able to thrive in a fast-paced, deadline driven environment.
- Ability to maintain composure and function well under pressure.
- Take initiative & be organized.
- Experience with the Microsoft suite of products as well as Google properties (Google drive, etc).
- Must be able to take direction well with ability to juggle multiple clients and campaigns simultaneously.
- Persistence when encountering obstacles to keep the project moving to completion.
- Consistently show respect for colleagues at all levels to contribute to a positive work environment.
- Consistently demonstrate the ability to move into problem-solving mode whenever challenges or concerns arise.
Benefits:
- medical
- dental
- vision
- 401K effective day 1
- generous PTO
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