Channel Partner Marketing Manager
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Job Description
Channel Partner Marketing Manager driving CoreView’s Microsoft 365 resilience growth through global partner campaigns. Building pipeline, recruiting partners, and enabling regional channel teams.
Responsibilities:
- Build and execute the global partner marketing strategy and calendar with the Campaign Director
- Develop regional partner marketing plans with Channel Directors, CAMs and BDRs across the US, EMEA and APAC
- Design and run co-marketing programs including joint campaigns, webinars, content, events and Market Development Fund activity
- Build partner acquisition and recruitment campaigns to attract, engage and onboard new partners
- Create partner enablement and “campaign-in-a-box” assets, including messaging, content and toolkits
- Manage the partner marketing/MDF budget, track spend and report on ROI and partner-sourced or partner-influenced pipeline
- Own performance reporting for leads, opportunities and engagement by partner, partner type and region
- Coordinate with Product Marketing, Demand Generation and Events teams on campaigns and product launches
- Support partner events, summits and advisory councils
- Manage partner-facing communications, including newsletters, partner portal content and campaign calendars
Requirements:
- 5+ years of experience in channel, partner or alliance marketing, ideally within B2B SaaS, cybersecurity or enterprise IT software
- Track record of building marketing programs that generate measurable partner-sourced or partner-influenced pipeline
- Experience working with distributed partners such as resellers, MSPs or alliance partners across multiple regions, including the US, EMEA and/or APAC
- Strong stakeholder management skills and ability to work cross-functionally across time zones
- Excellent project and budget management skills
- Strong written and verbal communication skills and ability to create partner-facing content
- Collaborative, self-starting approach and comfort operating in a fast-moving, growing organization
- Willingness to travel periodically for partner events, kick-offs and conferences in the US, EMEA and APAC
- Experience with PRM or partner marketing platforms such as Impartner, Allbound or Zift is nice to have
- Familiarity with the Microsoft partner ecosystem is nice to have
- Experience marketing to or within the public sector is nice to have
Benefits:
- Equal opportunity employment and nondiscrimination based on protected characteristics
- Remote work arrangement
- Periodic travel opportunities for partner events, kick-offs and conferences
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