Affiliate & Partnerships Manager
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Job Description
Affiliate partnerships leader scaling Odd Bunch’s sustainable, subscription-based produce service across Canada and the US. Owning creator growth, revenue economics, activations, and TikTok Shop expansion.
Responsibilities:
- Report to the Founder & CEO; manage and work alongside the affiliate team with no direct reports
- Own affiliate revenue, CPA discipline, payback period, LTV, program targets, and channel economics
- Run the channel using contribution margin, LTV:CAC, cohort behavior, and retention insights
- Lead affiliate and ambassador programs across Canada, the US, and the third market
- Manage creator sourcing, platforms, gifting, PR, partnerships, and TikTok/TikTok Shop strategy for US market entry
- Build and manage the creator lifecycle from customer to ambassador, affiliate, and top-tier creator
- Own onboarding throughput and deliberately develop the mid-tail creator roster
- Build whitelisting and creator-asset pipelines feeding paid social; measure blended CAC impact
- Use creators for product seeding and cross-selling adjacent products, including the Pantry line
- Own sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming
- Design and test profitable creator compensation models, rate cards, guarantees, commissions, flat fees, and tiered leaderboards
- Own the affiliate stack, including Upfluence, AWIN, Roster, and Triple Whale; run holdouts and geo tests
- Deliver data-backed weekly and bi-weekly leadership reporting with insights and recommendations
- Retain and grow top-performing creator relationships while actively managing concentration risk
Requirements:
- 5-10 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
- DTC or e-commerce CPG preferred
- Experience building or rebuilding a program
- Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
- New-market launch experience
- US launch experience and fluency in TikTok Shop strategy strongly preferred
- Experience running offline activations and creator trips
- Experience using creators to launch or grow a secondary SKU
- Experience managing or closely mentoring marketers
- Strong stakeholder communication and ability to present data-backed points of view to leadership
- Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
- Comfortable building AI and automation into own workflow
- Operator's reliability: owning commitments end to end, flagging risk early, and stopping ineffective initiatives
Benefits:
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
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