Affiliate & Partnerships Manager
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Job Description
Affiliate partnerships manager scaling Odd Bunch’s sustainable produce subscription across the USA. Owning creator growth, acquisition economics, TikTok Shop, and offline activations.
Responsibilities:
- Own affiliate revenue, CPA discipline, payback period, LTV, targets, and channel economics
- Run the affiliate channel using contribution margin and LTV:CAC, analyzing cohort retention and reallocating spend
- Lead the program across Canada, the US, and Australia, including creator sourcing, platforms, gifting, PR, and partnerships
- Drive US market entry through TikTok and TikTok Shop
- Build and manage the creator lifecycle from customer to ambassador, affiliate, and top-tier creator
- Own onboarding throughput and develop the mid-tail creator base
- Build whitelisting and creator-asset pipelines for paid social and measure blended CAC impact
- Use creators for product seeding and cross-selling, including the Pantry line
- Own sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming
- Design and test creator compensation models, rate cards, and negotiations
- Own the affiliate stack and run holdouts and geo tests to assess attribution and incrementality
- Manage and work alongside the affiliate team while coaching through reporting and reliability gaps
- Deliver data-backed weekly and bi-weekly leadership reporting with insights and recommendations
- Retain and grow top-performing creator relationships and actively manage concentration risk
Requirements:
- 5-10 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
- DTC or e-commerce CPG preferred
- Experience building or rebuilding a program
- Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
- New-market launch experience
- US launch experience and fluency in TikTok Shop strategy strongly preferred
- Experience running offline activations and creator trips
- Experience using creators to launch or grow a secondary SKU and support the core product without cannibalisation
- Experience managing or closely mentoring marketers
- Strong stakeholder communication and ability to present data-backed recommendations to leadership
- Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
- Comfortable building AI and automation into own workflow
- Operator's reliability: owning commitments end to end, flagging risk early, and stopping things that aren't working
Benefits:
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- 401(k) available at 6 months
- 20 days Paid Time Off (PTO)
- Fully remote within USA, with flexible hours
- Strong potential for growth within the company
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