Area Sales Manager, South Region
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Job Description
3M Area Sales Manager driving industrial adhesives and tapes revenue across South India. Acquiring customers, expanding accounts, and delivering application-based solutions through field sales.
Responsibilities:
- Drive profitable growth within an assigned territory
- Acquire new customers and expand wallet share with existing accounts
- Deliver value through application-based adhesives and tapes solutions
- Achieve monthly, quarterly, and annual revenue and product mix targets
- Drive new business development through prospecting, lead conversion, and pipeline management
- Execute account plans and opportunity strategies aligned with OP and OLCG goals
- Conduct customer visits, technical demonstrations, trials, and joint application development
- Identify customer needs and recommend solutions that improve process efficiency
- Coordinate with technical service and application engineers to support trials and adoption
- Manage territory coverage, call cycles, and visit frequency
- Maintain an accurate opportunity funnel and use CRM for tracking, notes, action plans, and forecasting
- Prepare and negotiate proposals within pricing and discount guardrails
- Ensure timely invoicing, collections, and DSO adherence; resolve billing and payment issues
- Monitor competitors, market trends, and customer risks; update counter-strategy plans
- Partner with marketing on Ad Merch programs, campaigns, and promotion-led demand generation
- Collaborate with supply chain on stock allocations, backorder mitigation, and aged inventory liquidation
- Align with finance on credit limits, CIR impacts, and budget adherence
- Follow company policies on ethics, safety, EHS, trade compliance, and documentation
- Maintain accurate records of trials, approvals, contracts, and regulatory requirements
- Travel approximately 50–70% within the territory
- Work at customer sites while following PPE and plant safety requirements
Requirements:
- Bachelor’s degree in Engineering, Science, or Business (Mechanical/Chemical/Production preferred) or equivalent experience
- 3–7 years of field sales experience in industrial/B2B (adhesives, tapes, industrial consumables, or related)
- Proven track record in solution selling, negotiation, and closing
- Experience with OEMs, converters, fabricators, and key accounts in automotive, electronics, packaging, construction, or general manufacturing preferred
- Hands-on exposure to process lines such as lamination, assembly, gasketing, and bonding preferred
- Understanding of substrates and surface preparation preferred
- Proficiency with CRM such as Salesforce, Excel, and data-driven forecasting preferred
- Knowledge of bonding mechanisms, test methods, and ROI/TCO
- Ability to diagnose problems and build value-led proposals
- Ability to plan visits, optimize routes, and maintain call cadence
- Ability to use CRM and reports for pipeline, forecast accuracy, and performance tracking
- Target orientation, self-motivation, resilience, ownership, and bias for action
- Ability to collaborate with technical, marketing, supply chain, and finance teams
- Customer site work may require PPE and adherence to plant safety norms
- Ability to work early starts or late visits according to customer production schedules
Benefits:
- Freedom to explore and encouragement of curiosity and creativity
- Diverse thinking and opportunities to take risks on new ideas
- Field travel within the assigned territory
- Customer site work with PPE and plant safety support
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