Associate Marketing Manager
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Job Description
Associate Marketing Manager executing Salomon Alpine marketing across Canada. Leading retail activations, ski events, athlete programs, and freeride community partnerships.
Responsibilities:
- Execute Canadian marketing plans through consumer-facing activations and product launches
- Support localized Canadian media relationships, product seeding, local content opportunities, and ad placement delivery
- Monitor and report Canadian market trends, consumer feedback, and competitive landscape
- Lead trade marketing programs, visual merchandising, window displays, and in-store presence at Canadian retail partners
- Organize and deliver product and brand training for shop professionals
- Drive sell-through through localized retail activations and manage shop pro incentive activations
- Manage and execute the Canadian Rep Rider program with Sales Force leaders
- Plan and execute resort partnerships, consumer trial initiatives, trade events, consumer activations, and launch events
- Co-own production and management of the Quality Ski Time Film Tour and other brand-owned North American events
- Scout and manage Canadian ambassadors, junior athletes, and key opinion leaders, especially within the freeride community
- Coordinate product distribution, asset collection, and ROI models for local ambassadors
- Build relationships with local ski clubs, freeride organizations, and regional resorts
- Communicate product initiatives and launches to athletes and KOLs
- Facilitate athlete event production and involvement
- Track and manage local sports marketing and trade marketing budgets
- Produce reports on brand events, athletes, and ambassadors
Requirements:
- 3–5 years of practical marketing and execution experience within the outdoor, action sports, or Alpine Ski industry
- Bachelor’s degree in business, Marketing, or equivalent combination of education and related experience
- Proven ability to work autonomously, maintain high self-motivation, and remain disciplined in a fully remote, office-free work environment
- Proven track record of executing marketing plans across retail, events, and community touchpoints
- Solid understanding of retail marketing and in-store merchandising
- Ability to conduct professional product training for retail staff
- Deep personal or professional connection to the Canadian ski community, specifically the freeride scene
- Ability to identify relevant talent and key opinion leaders
- Ski tuning and ski mounting experience required
- Boot fitting experience is a plus
- Highly organized and self-motivated, with ability to manage multiple event timelines and retail activations simultaneously
- Ability to work flexible hours, including weekends and holidays
- Ability to travel regionally for on-snow activations and to support retail partners
- Ability to lift up to 30 pounds, with or without accommodations
- Ability to drive and possess a valid state-issued Driver’s License
Benefits:
- Employees can work remotely
- Fully remote, office-free work environment
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
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