Senior Manager, Customer Marketing
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Job Description
Senior Manager building customer advocacy, references and technical stories for Fireworks, an AI infrastructure platform. Turning enterprise customers into advocates that support sales and expansion.
Responsibilities:
- Set the customer marketing strategy and determine priority programs
- Build and run a customer advocacy program for engineers, ML practitioners and executives
- Recognize, develop and showcase customer champions through talks, posts, office hours and early access
- Identify advocates through Sales, Developer Relations and product-usage signals
- Build and manage a reference program matched by industry, company size and use case
- Recruit executive advocates and arrange executive reference calls, site visits and reference dinners
- Provide customer references for analyst evaluations and generate reviews on G2 and other peer sites
- Create technical and business-oriented customer stories using measurable outcomes such as latency, throughput and cost per token
- Build a customer-story library for websites, sales decks, account-based campaigns, launches and analyst briefings
- Spotlight customers through company channels, joint announcements, co-branded content and webinars
- Nominate customers for awards and speaking opportunities and help leaders build AI-industry profiles
- Support customer champions in internal advocacy and expansion conversations with Sales and Customer Success
- Connect customers through roundtables, user groups and customer-led sessions
- Feature customers at company, partner and industry events and host executive dinners
- Work cross-functionally with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events
- Report to the Head of Global Strategic Events and use agencies or freelancers as appropriate
Requirements:
- 7+ years in B2B marketing
- 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company
- Built an advocacy program from scratch
- Experience running advocacy and references for large, global enterprise customers with long sales cycles, multiple stakeholders, security reviews and procurement
- Credibility with senior executives, including recruiting CIO or CTO advocates and maintaining those relationships
- Experience obtaining customer-story approval through legal, PR and brand review
- Comfort with technical buyers and translating ML engineering topics such as latency and fine-tuning into accurate, readable stories
- Track record of customer proof supporting enterprise deal wins and expansions
- Strong partnerships with Sales, Product Marketing and Customer Success
- Excellent writing and editing skills
- Ability to adapt plans in a fast-moving company
- Experience in AI, ML infrastructure, data platforms or cloud infrastructure (nice to have)
- Experience building or running a developer community, champions or MVP-style program (nice to have)
- Experience launching and running a Customer Advisory Board (nice to have)
- Experience supplying customer references for analyst evaluations (nice to have)
- Hands-on experience with advocacy/reference platforms such as Influitive, UserEvidence, SlapFive or Champion and CRM tools such as Salesforce or HubSpot (nice to have)
- Video production or podcast experience (nice to have)
- Experience hiring and managing a small team (nice to have)
Benefits:
- Early access
- Product input
- Visibility and recognition opportunities
- Invitations to events, roundtables, user groups and customer-led sessions
- Professional development through collaboration with world-class engineers and AI researchers
- Opportunity to work with bleeding-edge AI infrastructure technology
- Ownership and direct impact in a fast-growing company
- Inclusive environment and equal employment opportunity
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