Associate Product Marketing Manager
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Job Description
Associate Product Marketing Manager supporting omnichannel digital marketing initiatives for clonoSEQ at Adaptive Biotechnologies. Collaborating with cross-functional teams to execute and track marketing strategies.
Responsibilities:
- Support execution of approved promotional strategies for clonoSEQ, with an emphasis on omnichannel digital marketing tactics aligned to brand objectives
- Develop, update, and manage marketing collateral and digital assets across channels such as email, web, virtual programs, and sales enablement platforms
- Support marketing initiatives related to EMR integration, including development and maintenance of compliant messaging, materials, and related training efforts
- Develop subject matter expertise on new digital formats and best practices across all relevant digital and social channels
- Coordinate review, approval, and implementation of compliant marketing communications in alignment with regulatory and internal requirements
- Partner with BioPharma Marketing and Corporate Communications teams and other internal teams to support coordinated digital campaigns and customer-facing initiatives
- Work with external agencies and vendors to execute digital and non-digital marketing deliverables, providing content input and project coordination support
- Track and report on performance of marketing and digital initiatives, supporting analysis of engagement metrics and campaign effectiveness
- Contribute to identifying best practices and process improvements related to omnichannel execution and marketing operations
- Monitor competitive activity, including digital and EMR-related promotional approaches, and share relevant insights with leadership
- Proactively monitor emerging digital and social trends
- Effectively manage project timelines, deliverables, and budgets
- All other duties as assigned
Requirements:
- Bachelor’s degree plus 5 years of related experience, or master’s degree plus 3 year of related experience
- Minimum of 3 years of experience working within a scientific field (e.g., pharma, biotech, hematology/oncology, medical device, and/or diagnostics)
- Familiarity with digital marketing tools, platforms, or workflows used to support customer engagement and field enablement
- Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
- Flexible and proactive approach including a strong personal drive and desire for feedback
- Strong team player and effective self-starter with a commitment to continuous evaluation of effectiveness
- Self-motivated, execution-focused, and committed to high-quality, compliant marketing delivery
- Excellent written and oral communication and presentation skills
- A passion for the healthcare field and the power of technology to improve patient lives
- Agency-side experience may be applicable.
- MBA or scientific graduate-level degree (e.g., MPH, PharmD)
- Degree or certification in Marketing, Communications, Public Relations, or related field
- Experience supporting digital marketing initiatives in a regulated healthcare environment
- Exposure to EMR integration, digital health solutions, or healthcare IT–related marketing efforts
- Exposure to hematology/oncology or immunology therapeutic areas
- Experience coordinating with external vendors or agencies
Benefits:
- equity grant
- bonus eligible
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