Brand & Growth Director – Global
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Job Description
Brand & Growth Director building and scaling DTC sleep and bedding brands globally. Responsibilities include brand identity, digital experience, and revenue growth across Amazon and Shopify.
Responsibilities:
- Develop scalable brand launch frameworks, content systems, and channel strategies across multiple brands
- Build complete brand identities including visual language, tone of voice, packaging direction, and creative standards
- Lead creative direction across product shoots, founder-led content, social campaigns, and advertising creatives
- Own and optimize Shopify storefronts including UX, CRO, landing pages, and email/SMS automation flows
- Direct Amazon brand presence including A+ content, storefront design, and conversion-focused assets
- Plan and execute product launches, seasonal campaigns, and influencer partnerships across UK, EU, and US markets
- Identify high-potential online market opportunities and convert them into monetization strategies
- Implement performance-driven marketing systems tied directly to revenue and growth milestones
- Leverage AI tools and automation platforms to scale lean, efficient marketing operations
- Build repeatable growth engines that can be deployed across future brand launches
Requirements:
- 4–8 years of experience in DTC brand building within sleep, home, wellness, or adjacent categories
- Proven track record of scaling at least one brand from early stage to meaningful revenue
- Strong understanding of Western consumer markets (UK, EU, US)
- Experience building brands and marketing systems from scratch
- Deep expertise in Shopify, Amazon ecosystem, CRO, and marketing automation tools
- Strong commercial instinct with a quantitative, opportunity-driven mindset
- Ability to move fast and execute across creative, copy, design briefs, and campaign builds
- AI-native approach with comfort using LLMs and digital tools to enhance productivity
- Cross-industry thinking and ability to adapt best practices from multiple sectors
- High ownership mentality with leadership capability and long-term partnership mindset
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