Business Development Associate
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Job Description
Business Development Associate responsible for in-store sales training and partner development. Collaborating with dealer teams across the U.S. to enhance product knowledge and drive sales.
Responsibilities:
- Deliver in-person and virtual sales training to retail partner sales associates and store teams across the U.S. Specialty channel.
- Educate dealer teams on product features, benefits, competitive positioning, customer use cases, and effective closing strategies.
- Train store personnel on how to present products in a way that drives both sell-in commitment from dealer partners and sell-through performance at the consumer level.
- Reinforce best practices for showroom presentation, product demonstrations, customer engagement, and lead conversion.
- Conduct store visits to assess product placement, merchandising, brand presentation, and overall retail readiness.
- Identify gaps in training, product knowledge, or execution and develop action plans to improve store-level performance.
- Support dealer growth strategies that increase product adoption, floor placement, and retail sales productivity.
- Partner with the National Sales Manager, U.S. Specialty to execute programs designed to improve product assortment, showroom presence, and conversion rates.
- Analyze store and dealer performance trends to identify opportunities to strengthen sales effectiveness and increase revenue.
- Assist in launching new products into the Specialty channel by ensuring dealer teams are fully prepared to position and sell them successfully.
- Build and maintain strong relationships with dealer sales teams, store managers, regional leaders, and director/executive-level stakeholders.
- Serve as a trusted field partner to dealer organizations by providing consistent communication, follow-up, and business support.
- Represent the company professionally in meetings, training, trade events, and in-store engagements.
- Collaborate with dealer leadership to align on priorities, training needs, and opportunities to improve sales performance across locations.
- Provide timely market feedback and field intelligence to internal stakeholders regarding competitive activity, customer trends, and dealer needs.
- Coordinate with internal teams including marketing, customer support, operations, and product teams to ensure dealer needs are addressed effectively.
Requirements:
- Bachelor’s degree in Business, Marketing, Sales, Communications, Exercise Science, Sports Management or related field preferred.
- 2–5 years of experience in sales, field training, account support, business development, retail operations, or channel sales.
- Experience delivering in-person training, product education, or sales enablement preferred.
- Experience working with retail partners, dealer networks, or multi-location accounts is highly desirable.
- Strong presentation and communication skills with the ability to engage audiences ranging from store associates to executive leadership.
- Proven ability to build relationships, influence others, and drive action across multiple levels of an organization.
- Strong organizational skills with the ability to manage travel, priorities, and follow-up across a national territory.
- Comfortable working independently in the field while maintaining strong alignment with leadership.
- Proficiency in CRM systems, Salesforce, Google Workspace, and standard reporting tools.
- Willingness and ability to travel frequently across the United States, up to 50%.
Benefits:
- Equal Opportunity Employer
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