Campaign Manager
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Job Description
Campaign Manager managing digital advertising campaigns across multiple platforms for a programmatic advertising agency. Analyzing performance and collaborating with Account Managers and Data Analysts for optimization.
Responsibilities:
- Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms.
- Execute paid search campaigns including account setup, campaign structuring, keyword development, ad copy creation and testing, and bid/budget management.
- Ensure campaigns are launched accurately by performing quality assurance (QA) on ads, tracking tags, and data uploads.
- Maintain campaign organization and platform setups to ensure operational efficiency.
- Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals.
- Analyze campaign performance using reporting and analytics tools to identify optimization opportunities.
- Develop and implement optimization recommendations aligned with client objectives.
- Perform regular campaign audits to ensure campaigns are running efficiently and accurately.
- Pull and prepare campaign reports for internal teams and Account Managers.
- Use reporting, analytics, and trend analysis tools to evaluate campaign performance.
- Provide insights and recommendations based on campaign data and performance trends.
- Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality.
- Escalate platform or technical issues to technology partners when necessary.
- Identify usage or performance concerns and recommend solutions to Account Managers.
- Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to improve campaign performance.
- Support Account Managers in evaluating and testing new platform features and products.
- Contribute to internal initiatives that improve trafficking workflows, data processes, and campaign operations.
- Support the development of junior team members and new team members by sharing knowledge and best practices.
Requirements:
- 2–4 years of experience in paid media management, either at a digital marketing agency or in an in-house marketing team.
- Experience with digital media planning and buying across multiple channels.
- Certification in Google Analytics, Google Ads, and Facebook/Meta.
- Hands-on experience with Search Ads platforms, including Google Ads, Microsoft Bing, and Yahoo.
- Experience managing $3M+ in annual digital media budgets.
- Working knowledge of Meta Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms.
- Familiarity with media and research tools such as ComScore, eMarketer, or similar platforms.
- Experience with Google Tag Manager, including understanding tags and identifying or troubleshooting tracking issues.
- Advanced Microsoft Excel skills, including Pivot Tables, dashboards, and macros.
- Strong understanding of the digital advertising and ad tech landscape.
Benefits:
- Remote work + Summer Hour Fridays
- 3 weeks of annual paid vacation with tenure increases
- Additional paid holiday season break
- Paid sick leave
- Extended Health and Dental benefits + Wellness spending account
- Professional development funding
- Retirement savings matching
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