Category Manager
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Job Description
Category Manager driving category insights and storytelling to support Zevia's commercial strategy. Integrating data sources to improve retailer decisions and drive growth in CPG industry.
Responsibilities:
- Analyze and integrate data from Syndicated sources (SPINS, Circana, Nielsen), Shopper panel data (Numerator) and Retailer POS platforms (Walmart Retail Link, Costco CRX) to Identify key business drivers and drainers across distribution, pricing, promotion, assortment, and merchandising
- Deliver clear insights on category trends, competitive dynamics, and shopper behavior
- Lead business driver and drainer analysis to discover new growth opportunities
- Utilize Zevia’s Next Gen AI-powered Insights platform to accelerate insight discovery and uncover non-obvious opportunities
- Translate data into concise, actionable insights to support selling priorities
- Serve as the primary insights partner to Sales, supporting Key Account Managers across top retailers
- Develop fact-based selling stories for: Line Reviews, Joint Business Plans (JBPs), New item sell-in
- Create and deliver customer-specific category insights presentations alongside Sales teams
- Influence retailer decisions through insight-led recommendations on assortment, placement, and shelf recommendations
- Ensure insights directly support commercial outcomes, including distribution gains, improved shelf quality, and increased velocity
- Support category reviews and provide ongoing insights on macro trends, channel performance, and competitive activity
- Translate insights into recommendations that improve: Shelf placement and visibility, Sku velocity, Promo effectiveness
- Position Zevia as a trusted category expert and partner with retail customers
Requirements:
- At least 3-5 years of Category Management experience in the Consumer-Packaged Goods (CPG) industry with additional benefit from beverage and/or natural product experience.
- 4-Year degree preferred and/or equivalent combination of education and work experience.
- Ability to build relationships throughout many cross-functional teams, gather information across internal networks, and understand stakeholder needs in a proactive way.
- Ability to manage multiple priorities and navigate through competing demands.
- Proven analytical skills across multiple data platforms and an aptitude for translating multiple sources of information into impactful presentations.
- Proven ability to present to any audience across multiple levels, internally and externally, with information that influences action on opportunities.
- Entrepreneurial and curious spirit that finds new areas across the organization where insights can influence and improve strategy and decision-making efforts.
- Direct experience with strong understanding of syndicated scan data, internal sales data, retailer portals, shopper panel data, and third-party industry trend data.
- Experience with Consumer/Shopper panel data like Numerator or IRI/Nielsen Homescan.
- Skilled in Microsoft Office PowerPoint and Excel, comfortable with Power BI or other data visualization software/tools.
- Ability to work independently.
Benefits:
- An array of medical plans
- Dental
- Vision
- Group Life Insurance
- Short-term disability + Long-term disability
- Flexible Spending Accounts: Medical, Dependent and Limited Use
- Health Savings Account
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Legal Insurance
- Travel Assistance
- Employee Assistance Program
- Pet Insurance
- 401k Plan (Traditional and Roth)
- Vacation, Personal/Sick Days, and Holidays
- Professional development contributions
- And of course, all the Zevia you can drink!
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