Marketing Manager – Market Data
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Job Description
Marketing Manager leading market-data strategy, campaigns, and customer adoption for Alpaca’s global brokerage infrastructure. Driving growth across Trading API and Broker API customers.
Responsibilities:
- Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact
- Design, build and execute HubSpot email campaigns to existing Trading API and Broker API customers, coordinating with sales and customer service teams
- Create and manage sales and marketing collateral, including product sheets, pitch decks, case studies and pricing overviews
- Build out and own the events strategy, working with the events team to execute
- Work with the Head of PR to build out and execute a PR strategy
- Research and monitor competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team
- Design and run regular surveys and feedback programs with existing and future market data customers
- Plan, run and optimize Google Ads and LinkedIn campaigns
- Report on campaign performance and turn customer and competitive insights into recommendations for product and go-to-market strategy
Requirements:
- 5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning
- Hands-on experience designing, building and executing email campaigns in HubSpot (or a similar marketing automation platform)
- Experience running and optimizing paid campaigns on Google Ads and LinkedIn
- Track record of creating sales collateral and working closely with sales and customer-facing teams
- Excellent written and verbal communication skills
- Experience building and managing events and PR strategies, working with internal teams or agency partners
- Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
- Attention to detail
Benefits:
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
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