Head of Retention Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Retention Marketing leading email, SMS, and lifecycle retention for a fast-growing e-commerce ecosystem. Driving loyalty, personalization, and customer lifetime value through Klaviyo, Shopify, and AI workflows.
Responsibilities:
- Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels
- Lead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization
- Oversee segmentation strategies to create dynamic, high-value customer segments and tailor messaging for each lifecycle stage
- Manage a high-performing retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices
- Analyze performance metrics including AOV, CLV, churn, and engagement to refine campaigns and demonstrate ROI to executive stakeholders
- Drive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy
- Collaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements
- Ensure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints
- Conduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics
- Own the reporting stack and dashboards to provide actionable insights to the broader marketing organization
- Lead retention strategy and execution across email, SMS, and web channels
- Refine brand voice training, segmentation, and lifecycle marketing programs
- Partner with senior leadership to translate data insights into scalable campaigns
Requirements:
- 5+ years of progressive experience in retention marketing within a high-growth e-commerce or SaaS environment
- Deep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn
- Strong background in AI workflows, predictive analytics, and data-driven personalization at scale
- Demonstrated ability to lead, scale, and coach cross-functional teams with a collaborative, growth-oriented mindset
- Excellent analytical skills, with a track record of translating metrics into tangible business outcomes
- Proven experience designing and launching successful loyalty and referral programs
- Solid understanding of email and SMS compliance, GDPR, and best practices in data security
- Strong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike
- Proactive, self-motivated, and thrives in a fast-paced, remote work environment across time zones
- Passion for continuous learning, staying on top of emerging trends in retention marketing and technology
Similar Jobs
Manager – Field & Channel Marketing, EMEA
Field and channel marketing manager running DataCore's EMEA events, partner programs, and AI-enabled campaigns. Driving measurable pipeline across European markets.
Senior Manager, Customer Marketing
Senior Manager building customer advocacy, references and technical stories for Fireworks, an AI infrastructure platform. Turning enterprise customers into advocates that support sales and expansion.
Associate Local Marketing Manager, Nordics
Local Marketing Manager driving QIAGEN clinical and research marketing across Nordic markets. Translating regional strategies into local campaigns, events and commercial growth.
Marketing Manager
Marketing Manager:in representing international tourism destinations across Germany, Austria and Switzerland for AVIAREPS. Developing campaigns, partnerships and communications to grow destination visibility.
Salesforce Marketing Cloud
Especialista Salesforce Marketing Cloud criando campanhas multicanal e jornadas personalizadas. Integrando dados, APIs e plataformas Salesforce para otimizar resultados de marketing.
Founding Marketer, German Speaking – B2B SaaS
Founding marketer building Eco Plus Solutions’ B2B SaaS acquisition engine. Owning Meta Ads, HubSpot automation, funnels, and DACH go-to-market growth.
Salesforce Marketing Cloud, Mid Level
Salesforce Marketing Cloud Specialist building personalized journeys, dynamic content, and automated campaigns. Integrating SFMC with third-party systems in Agile environments.
Senior Salesforce Marketing Cloud Specialist
Senior SFMC Specialist architecting and optimizing multi-channel customer journeys. Integrating Salesforce Marketing Cloud with third-party systems while enforcing compliance and data-security standards.
Salesforce Marketing Cloud Specialist
Salesforce Marketing Cloud Specialist designing customer journeys and dynamic content. Supporting enterprise marketing automation, integrations, and campaign performance.
Partner Marketing Manager
Partner Marketing Manager driving EMEA demand generation and GTM activation for Arkance’s construction technology solutions. Managing Egnyte partnerships, campaigns, sales enablement, and pipeline growth.
Media Buyer
Media Buyer managing Meta paid acquisition for a founder-led mobile app studio. Optimizing two app accounts, testing creatives and audiences, and scaling approximately $50K monthly ad spend.
Marketing Designer
Marketing Designer creating Meta ads, emails, and landing-page assets for Anchour, a Maine creative agency. Driving client campaign performance through design, animation, and creative testing.
Marketing Associate – Coaching Project, Remote
Collaborateur marketing pour gaea21, think tank en économie circulaire et verte. Création de contenus, analyse de marché et stratégie de communication pour Green Coaching.
B2B Marketing Strategy – CSR Development Associate
Stagiaire en stratégie marketing B2B et RSE chez gaea21, think tank d’économie circulaire et verte. Conception de stratégies de prospection, pitch decks et business cases durables.
Senior Regional Marketing Manager – APAC
Senior APAC marketer building events, ABM, field, and partner programs for Coder’s secure AI development infrastructure platform. Driving regional pipeline with sales and partners.
Global Marketing Manager – Clinical, Forensics
Global Marketing Manager shaping SCIEX’s clinical and forensic mass spectrometry strategy. Developing campaigns, messaging, launches and sales enablement to drive growth.
Senior Marketing Specialist
Senior Marketing Specialist leading Google Search, Performance Max, and Demand Gen campaigns. Driving performance marketing for Zillow, the U.S. real estate platform.
Marketing Manager
Marketing Manager executing integrated B2B campaigns, events, and sales enablement for Pellera's technology solutions. Driving demand generation, customer engagement, and measurable pipeline growth.
Senior Marketing Campaign Specialist
Senior marketing specialist leading omnichannel healthcare campaigns for Henry Schein. Driving acquisition, retention, product adoption, and revenue through digital channels.
Marketing Specialist
Marketing Specialist strengthening Eurofins Professional Scientific Services through content, digital campaigns, and social media. Supporting customer engagement and business growth across European markets.