Senior Marketing Manager, Patient Education
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Job Description
Senior Marketing Manager advancing Intuitive’s da Vinci robotic surgery adoption through patient and physician education. Leading healthcare marketing programs, KOL development, and cross-functional initiatives.
Responsibilities:
- Develop and implement US hospital marketing initiatives driving adoption of da Vinci Surgery
- Develop programs, materials, and resources supporting hospital executives, marketing teams, patients, and referring physicians
- Establish relationships with healthcare executives, society leaders, Key Opinion Leaders, and internal stakeholders
- Drive targeted marketing plans supporting hospital and health system growth initiatives
- Collaborate with commercial leadership and engage key customers
- Provide patient and physician outreach resources
- Assist in national KOL development
- Provide consultative support to customer marketing and physician outreach teams
- Build and execute comprehensive marketing and tactical plans for patient and referring physician education
- Synthesize voice-of-customer insights to identify challenges, barriers, and opportunities
- Develop qualitative and quantitative data and experiences to segment markets, understand healthcare trends, test solutions, and prioritize opportunities
- Design strategies, value messaging, collateral, tactics, and programs with demonstrated ROI
- Analyze market trends, competition, and competitive differentiation
- Contribute to budgets, resource allocation, and financial planning
- Work with KOLs to understand da Vinci Surgical System utilization and communicate its value proposition
- Build KOLs by market segment and relationships with society leaders
- Support sales activities, digital and website development, campaign tracking, and recommendations
- Lead cross-functional teams delivering marketing projects and programs
- Present to senior and executive Intuitive leadership
- Leverage healthcare value propositions, approved claims, customer feedback, and sales input to support growth of minimally invasive care
Requirements:
- 10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred
- Bachelor’s degree or equivalent required
- MBA preferred
- Minimum 2-year commitment to the role required
- Ability to work effectively with Marketing and Sales leadership at Director, VP, and Senior Executive levels
- Cross-functional leadership skills required
- Excellent executive-level presentation skills
- Demonstrated track record of KOL development
- Creative problem-solving and ability to communicate actionable direction across organizational levels
- Ability to influence non-direct reports to achieve goals
- Proven agility and ability to overcome roadblocks
- Proven ability to project manage multiple initiatives simultaneously
- Attention to detail and quality of work
- Ability to travel up to 50%
- Current proof of vaccination against certain diseases, including COVID-19, may be required
- Prospective employees may be subject to U.S. export controls, export licensing, and/or a Technology Control Plan
Benefits:
- Remote work arrangement; employees come onsite when requested by the leader
- Base pay, incentives, benefits, and equity
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunities and protection from discrimination and harassment
- Fair chance consideration for applicants with arrest and conviction records
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