Chief Marketing – Commerce Officer
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Job Description
Chief Marketing & Commerce Officer driving revenue and marketing strategy for Terrabis. Leading integrated campaigns and overseeing eCommerce and retail operations for exceptional customer experiences.
Responsibilities:
- Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
- Lead development of integrated campaigns across digital, retail, and wholesale channels
- Ensure consistent brand voice and customer experience across all touchpoints
- Partner with executive leadership to align marketing efforts with company growth goals
- Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
- Define and execute a unified commerce strategy that connects digital and physical retail
- Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
- Drive initiatives that increase transaction size, frequency, and overall customer spend
- Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
- Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
- Build segmentation strategies to improve targeting, engagement, and retention
- Optimize the full customer journey from first interaction through repeat purchase
- Oversee the performance and optimization of the eCommerce platform
- Improve site experience, navigation, product discovery, and conversion
- Lead digital merchandising strategy including product presentation, promotions, and category structure
- Drive testing and personalization initiatives to improve customer experience and revenue
- Ensure alignment between digital and in-store experiences
- Partner with Retail Operations to optimize drive-thru and kiosk performance
- Support in-store initiatives that enhance customer experience and increase conversion
- Align promotions, pricing, and merchandising across all channels
- Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
- Ensure systems are integrated and support a single view of the customer
- Build reporting frameworks and dashboards to track performance and inform decisions
- Use data to drive strategy, identify opportunities, and improve efficiency
- Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics
- Manage agency and vendor partners
- Foster strong cross-functional collaboration across departments
- Set clear priorities, accountability, and performance expectations.
Requirements:
- 10+ years of experience across marketing, eCommerce, or digital commerce
- 5+ years in a senior leadership role owning revenue or marketing performance
- Proven success driving growth in a direct-to-consumer or omnichannel environment
- Experience leading both marketing and commerce functions or closely integrated teams
- Strong analytical mindset with ability to translate data into action
- Experience working cross-functionally with operations, technology, and finance
- Strong executive communication and leadership presence.
Benefits:
- Equal Opportunity Employer.
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