Content Strategy Project Manager
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Job Description
Content Strategy Project Manager managing SEO content roadmaps and digital publishing for a major U.S. insurer. Using GEO/AEO, analytics, and cross-functional coordination to prioritize content.
Responsibilities:
- Manage and prioritize multiple content initiatives and the enterprise SEO content roadmap
- Build strategic publishing plans across websites, organic search, social, paid media, and other digital channels
- Partner with SEO specialists, business teams, Legal, Creative, and other stakeholders to move content from strategy to publication
- Identify content gaps and opportunities across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)
- Track content performance and turn data into clear, actionable recommendations
- Build data-backed business cases explaining the rationale behind content priorities
- Plan ahead for seasonal and business needs while adapting quickly as priorities change
Requirements:
- 4+ years of professional experience in marketing, content strategy, SEO, digital marketing, project management, or a related area
- Strong knowledge of content marketing and SEO, with familiarity with GEO/AEO and AI-powered search
- Experience managing multiple projects, priorities, and cross-functional stakeholders
- Strong analytical skills and the ability to turn data into a clear story and business case
- Excellent communication and presentation skills, including the ability to communicate recommendations to senior stakeholders
- Experience with SEO tools such as BrightEdge, Semrush, or Ahrefs
- Comfortable working with Excel and Figma
- Familiarity with Asana and Meltwater is a plus
- Fluent English required
- Experience in insurance or financial services is a plus
- Valid, local legal authorization to work in the country where the role is based at the time of hire
- No parallel employment, professional activities, or paid work for other entities during employment with FBS
- Disclosure and formal review of ownership, partnership, directorship, or participation in other businesses or companies
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
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