Creative Marketing Specialist – RnD
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Job Description
Creative Marketing Specialist for Headway Inc., innovating marketing strategies and engaging in data-driven user research. Collaborate across a cross-functional team to drive impactful educational products.
Responsibilities:
- Generate creative hypotheses based on user research, market trends, and performance data.
- Develop concepts and scripts for video, static, and interactive creatives.
- Prepare clear briefs for designers and actors/UGC creators to execute efficiently.
- Analyze test results (A/B & experiments), extract insights, and iterate on the approach.
- Stay on top of trends across social platforms, the advertising industry, and broader culture.
- Participate in workshops and brainstorms with team leads and cross-functional partners.
- Document experiments (what worked/what didn’t).
Requirements:
- 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer).
- Solid grasp of performance marketing fundamentals and the role creative plays in driving results.
- Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses.
- Structured, systematic work style with strong organization and follow-through.
- Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets.
- Critical evaluation skills: assess concepts, identify potential, and improve them based on data.
- English level B2 or higher.
Benefits:
- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities: running, yoga, boxing, and more.
- Corporate holidays: we go on a week-long holiday to rest and recharge twice a year.
- Supporting initiatives that help Ukraine.
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