Creator Manager
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Job Description
Creator Manager building Winona’s creator network and TikTok Shop affiliate channel. Managing creator relationships, content operations, and a small Virtual Assistant team.
Responsibilities:
- Source and recruit creators through TikTok, agencies, marketplaces, inbound applications, and direct outreach
- Build and grow a diverse creator pipeline for paid and organic content
- Identify new creator segments and opportunities
- Build long-term creator relationships and maintain a positive creator experience
- Own creator relationships from first contact through onboarding, briefing, deliverables, revisions, and payment
- Negotiate deliverables, usage rights, and exclusivity, ensuring rights are secured before publication or paid use
- Organize the creator pipeline and ensure timely, high-quality content delivery
- Recruit, onboard, and manage TikTok Shop affiliate creators
- Help grow TikTok Shop as an acquisition and sales channel
- Collaborate with the Performance Marketing Manager and VA team on affiliate priorities
- Manage and develop a small team of Virtual Assistants
- Set standards for outreach, affiliate management, and social commerce execution
- Manage the content pipeline for paid advertising, whitelisting, partnership ads, and organic social
- Maintain a searchable content library with documented usage rights
- Collaborate with Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal
- Monitor active creators, content volume, cost per asset, creator performance, and affiliate results
- Use performance insights to identify creator-network gaps and opportunities
Requirements:
- Proven experience sourcing and managing creators at volume, with a network and track record you can speak to
- Hands-on TikTok Shop experience, especially recruiting and managing affiliate creators
- Strong understanding of the TikTok creator ecosystem and what makes creators want to work with a brand
- Experience working with creator agencies and marketplaces
- Experience negotiating creator terms, including usage rights, exclusivity, and deliverables
- Experience managing a VA or remote operations team
- Strong organizational skills and ability to manage a high-volume creator pipeline
- Strong written communication skills, especially when managing creator relationships remotely
- Growth mindset and ability to build a creator network and program from a small base
- Reliable, proactive, and comfortable taking ownership and following through
- Ability to work core business hours aligned with Central and Eastern Time (CST/EST)
Benefits:
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- Remote-first, work wherever you choose
- Diverse, global team
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