CRM & Lifecycle Marketing Manager
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Job Description
Manage customer lifecycle from onboarding to re-engagement as CRM & Lifecycle Marketing Manager. Drive engagement at fintech company by optimizing CRM campaigns across various channels.
Responsibilities:
- Own the end-to-end customer journey: onboarding, activation, engagement, retention, and reactivation.
- Design, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.
- Segment users based on behavior, demographics, and wallet activity to deliver personalized and relevant messaging.
- Analyze user behavior and lifecycle metrics to identify drop-offs and friction points.
- Run A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions.
- Collaborate with Product, Growth, and Data teams to align lifecycle initiatives with business objectives.
- Ensure all campaigns comply with regulatory requirements, financial promotion guidelines, and data privacy standards.
- Develop strategies to increase wallet funding, transaction frequency, and long-term engagement.
Requirements:
- Proven experience owning the end-to-end customer journey, including onboarding, activation, engagement, retention, and reactivation.
- Strong experience designing, executing, and optimizing CRM campaigns across email, push notifications, SMS, and in-app messaging.
- Ability to segment users based on behavior, demographics, and wallet activity to deliver personalized, relevant messaging.
- Skilled in analyzing user behavior and lifecycle metrics to identify drop-offs and friction points.
- Experience running A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions.
- Collaborative mindset to work with Product, Growth, and Data teams to align lifecycle initiatives with business objectives.
- Knowledge of regulatory requirements, financial promotion guidelines, and data privacy standards to ensure campaign compliance.
- Ability to develop strategies to increase wallet funding, transaction frequency, and long-term engagement.
Benefits:
- Competitive base salary + performance-based bonus
- Flexible remote work options
- Equity potential for high-impact candidates
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