CRM Manager
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Job Description
CRM Manager managing user journeys and campaigns for Courtyard.io, a remote-first consumer shopping platform. Leading CRM and loyalty initiatives to enhance marketing capabilities.
Responsibilities:
- Build, manage CRM and loyalty campaigns, journeys and automations on behalf of the Marketing group
- Manage projects with partner departments and teams, including both creative and technical
- Develop, document, and execute A/B/x and MAB campaigns for audience and journey optimization across owned channels.
- Support Marketing & Courtyard leadership with presentations, evaluations and implementation strategies that support CRM & loyalty growth
- Develop and maintain best-in-class business process and project process conventions, while collaborating with CRM leadership on sustained growth frameworks.
- Support, analyze, and manage the resolution of critical production application issues, such as our ESP and MMPs
- Research and analysis of competitor lifecycle messaging and loyalty programs
- Perform other job-related functions as assigned
Requirements:
- 6+ years of professional marketing experience, including 3+ years in CRM and/or loyalty marketing preferred
- Proven ability to lead the delivery of end-to-end user journey experiences, across owned and operated channels on web and mobile
- Strong communicator who brings clarity and storytelling to cross-functional forums
- Experience working closely with Marketing, Product and Engineering leaders to define and deliver outcomes
- Collaborative, constructive communication style that builds trust and elevates CRM capabilities
- Expert in best practices in marketing UX, email, web and related creative across responsive Web, iOS & Android
- Strong project planning, time management, and collaboration skills
Benefits:
- Comprehensive health insurance packages with dependent coverage
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
- Enjoy the flexibility of a fully remote work environment
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