Customer Programs Marketing Manager
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Job Description
Customer Programs Marketing Manager driving contractor loyalty, engagement, and sales growth. Managing builder programs and strategic accounts for a North American exterior building-solutions provider.
Responsibilities:
- Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs
- Serve as the primary marketing point of contact for large strategic contractor accounts
- Drive program participation and engagement to build customer loyalty and sales growth
- Develop business solutions for strategic partners in the new construction, repair, and remodel industries
- Support customer advocacy, lead nurturing, contractor/builder collateral strategy, and training and engagement events
- Manage the Contractor Loyalty Program, including rules, product eligibility, contractor data accuracy, and compliance
- Develop and deploy enrollment strategies and manage contractor onboarding, enrollment, and field enablement
- Build customer benefit sets and collaborate on promotions and incentives driving product adoption and share of wallet
- Equip field teams with training, onboarding guides, and promotional tools
- Support field initiatives, contractor education events, and targeted campaigns
- Develop nurture strategies for contractor prospect trial and conversion
- Develop selling tools and conversion incentives for sales execution
- Design and execute contractor event strategies, including trade shows and distributor events
- Monitor industry trends and competitive landscape
- Deliver monthly program reporting
- Build segmented contractor datasets and define segment insights
- Leverage program analytics and support localized contractor data and territory action plans
- Partner with IT, vendors, and data teams to optimize contractor data and insights
- Develop pitch decks and selling tools for builder opportunities
- Support homeowner-facing design centers and cobranded homeowner campaigns
- Develop and scale multi-home incentive programs for builder usage and product preference
- Work closely with field sales and strategic account managers to implement pull strategies
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 2 years+ experience managing loyalty or credentialing programs
- 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
- Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
- Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
- Proficiency in marketing tools and software applications
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Ability to thrive in a fast-paced, matrixed environment
- Must be at least 18 years of age to apply
Benefits:
- Bonus
- Medical, dental, and vision benefits starting day 1
- PTO
- Paid holidays
- FSA
- Life insurance
- LTD
- STD
- 401k
- EAP
- Discount programs
- Tuition reimbursement
- Training
- Professional development
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