Marketing Lead
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Job Description
Marketing Lead expanding OurFamilyWizard, a co-parenting communication platform, across Europe. Driving professional referrals and consumer acquisition starting in France.
Responsibilities:
- Lead the marketing strategy for Europe, starting with France
- Decide how OurFamilyWizard reaches families and professionals in each market
- Agree acquisition goals with leadership and be accountable for achieving them
- Grow the professional B2B2C channel through content, events, co-marketing, referral programs, and professional partnerships
- Work alongside the in-country French sales team and help define professional channels in new markets
- Drive consumer acquisition across Europe through the App Store, paid acquisition, partnerships, and content
- Collaborate with US Growth, Lifecycle, Content, Design, and Product leads; adapt successful D2C initiatives for Europe
- Set direction, make decisions, and execute marketing work directly when needed
- Localize messaging about separation and co-parenting for each market, starting with France
- Brief US teams on European market context
- Represent European market needs to product, marketing, and leadership
- Build the regional marketing team as the market grows
Requirements:
- Around 8+ years in marketing for digital or consumer products, with experience across channel/partner marketing and direct consumer acquisition
- Track record of launching and growing a product or initiative with measurable results
- Hands-on command of paid acquisition, App Store/organic, content, CRM and lifecycle, and marketing analytics
- Experience building initial marketing processes, partnerships, or channels
- Current, real-time experience living and working in France
- Experience marketing in another European market is advantageous
- Experience with both B2B2C and B2C marketing
- Experience marketing through professional or partner channels, such as legal, healthcare, or financial fields
- Deep understanding of French family culture, separation, custody, and help-seeking behavior
- Experience building marketing in a new market, region, product line, or company
- Fluency in both French and English; French fluency is essential
- Experience in legaltech, family or parenting products, or two-sided consumer subscription businesses is a plus
- Knowledge of the French family-law or mediation world is advantageous
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